Senior Associate, Prospect Marketing - Card PartnershipsWe’re looking for an experienced marketing strategist to develop and manage omnichannel marketing prospect campaigns on Capital One’s rapidly growing Card Partnerships business. This Senior Associate role will report to the Director, Prospect Marketing and will get the opportunity to work on several of the most admired brands in the world. For example, our current partner portfolio includes brands like BJ’s, REI, Bass Pro Shops, and Williams Sonoma.This role is at the center of our rapidly growing portfolio of client/partner card programs and will work on the team responsible for prospect marketing innovation across the funnel (awareness generation, consideration, and conversion). Responsibilities include the creation of initial launch campaigns for new client/partner card programs, as well as continuous improvement of new customer acquisition results for established card products.The successful candidate is customer-centric and data driven with an understanding of multi-channel best practices in developing, managing, and executing new customer prospecting campaigns. He/she must have both upper funnel & direct response marketing experience. He/she should thrive in a fast-paced, cross-functional, and collaborative environment.Responsibilities:
Partner with Manager, Prospect Marketing to strategize and build marketing campaign approaches for launching new Capital One card partners: reviewing performance, identifying opportunities for improvement or testing, building out a learning agenda and executing.
Leverage customer insights, performance results, and creative thinking to set clear goals and devise effective prospect marketing campaigns.
Ensure on-time, on-budget deliverables. Identify any potential impediments to autonomously problem solve, or escalate to leaders for help as necessary.
Launch new strategies across paid & owned (both Capital One and Partner) channels to encourage adoption of partner products.
Serve as the ambassador to share prospect insights to other teams in Card & across Capital One.
Partner with Enterprise teams to ensure new prospect experiences are designed to meet Partnerships needs.
Champion the brand, ensuring that all marketing aligns to respective brand personas, voice and style guides.
Collaborate with multiple cross-functional teams including creative/media agencies, analytics, research, operations, legal and client/partner.
Leverage customer insights, campaign performance results and partner needs when developing marketing initiative recommendations impacting marketing plan and/or creative strategy.
The Ideal Candidate:
Demonstrates strong curiosity, ability to learn quickly, and think creatively to uncover and apply actionable consumer insights.
Has experience with cobrand credit card marketing for partner or financial institutions, or similar experience.
Has an understanding of Digital Marketing channels like Paid Social, SEM, Programmatic, Display, Video, and Connected TV - specifically Google and Meta products.
Has a passion for leveraging data, metrics and insights to drive results and learnings.
Can manage the details of multiple projects, deadlines and changing priorities, while maintaining excellent and accurate work.
Thrives on collaboration, the opportunity to build in white space and the drive for results.
Is a highly effective communicator who can influence internal decision makers with formal recommendations and informal networking.
Proactive in identifying opportunities and improvements
Ability to easily pivot in an environment with shifting priorities
Adept at briefing and collaborating with creative teams, external agencies and internal resources, on the development of marketing assets.
Maintains an understanding of external environmental trends, industry trends, competitor trends to spark fresh ideas and ensure team capabilities can meet the evolving marketplace.
Basic Qualifications:
Bachelor's Degree or Military experience
At least 2 years of experience in marketing or project management
At least 2 years experience in planning, executing and analyzing marketing programs
At least 2 years of experience managing creative processes, partnering with creative teams and developing creative optimization frameworks
Preferred Experience in:
At least 2 years in financial services industry
At least 2 years in retail industry
At least 2 years in brand management
Experience with omnichannel marketing campaign launch planning
Experience with fully integrated buzz marketing campaigns
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.Chicago, IL: $86,000 - $98,200 for Sr. Associate, MarketingMcLean, VA: $94,600 - $107,900 for Sr. Associate, MarketingRichmond, VA: $86,000 - $98,200 for Sr. Associate, MarketingCandidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website (https://www.capitalonecareers.com/benefits) . Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.This role is expected to accept applications for a minimum of 5 business days.No agencies please. Capital One is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status, or any other basis prohibited under applicable federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.comCapital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).