FleishmanHillard’s Manila operations were founded in 1997 and expanded through pure organic growth into a portfolio of branded specialties offering full-service communications consulting to foreign and domestic MNCs and governmental organizations. Our team specializes in multidisciplinary expertise provided by core FleishmanHillard (global reputation management), BlueCurrent (brand marketing, influence & digital innovation), VOX Global (public affairs, financial communications and issues management), and True Global Intelligence (analytics & insights).FleishmanHillard, a leading global communications agency, has an immediate opening for a hands-on, self-starting Senior Research Analyst to join our Manila Group. This position provides a fantastic opportunity for an organized and seasoned professional with a strong passion for communications to work in a fast-paced environment with collaborative teams for our local and global clients. In addition, our expertise is collecting and analyzing data that help clients fuel powerful positioning programs and connect and engage with their audiences to achieve desired goals. We focus our research in three areas:
Media analysis and competitive Intelligence : media audits, landscape analysis, marketplace competitiveness
Analytics and impact measurement : traditional, social and digital analytics and measurement to demonstrate performance impact
Primary research : online surveys, brand and communications research, online communities, ethnography, traditional and web-based focus groups
What You’ll Do Responsibilities Include:
Consult with external clients and recommend research designs that address their needs and align with business objectives.
Write research proposals and work with research vendors to develop budget estimates.
Create primary research instruments including survey questionnaires and focus group discussion guides and work with clients on the review and approval process.
Analyze data, write research reports, and deliver oral research presentations of research findings and conclusions.
Recommend communications solutions based on the research results.
Participate in integrated research and analytics assignments, which include the use of social and traditional media monitoring and analytics results.
Collaborate with internal practice group and industry sector leads to deploy the best research to ensure client success.
Manage the collection and synthesizing of data for clients across the social PESO (paid, earned, shared, owned) spectrum.
Use a wide range of media listening/aggregation platforms to conduct necessary research functions (e.g., competitive intelligence, sector analysis, customer values, market segmentation, and new product development).
Experience Requirements:
Five or more years of experience across a broad range of research categories and models.
Research specialist experienced in all facets of quantitative and qualitative research (e.g., sample and survey design, focus group moderation).
Experience in customer surveys, research, and analysis, as well as measurement principles in consumer research.
Results-focused approach and willingness to go the extra mile for clients.
Ability to be flexible and precise under aggressive deadlines.
Ability to analyze data and extract the most salient points that provide important audience or market insights.
Capable of and confident in giving presentations to a variety of audiences.
Ability to work effectively in a team-oriented environment.
Proven analytical and deductive reasoning skills; able to translate findings into meaningful positioning strategies.
Results-focused approach and commitment to consistently meeting and exceeding the highest-quality standards of client service.
Agency experience is preferred.
Bachelor’s degree is required; master’s degree is preferred.
A consummate team player who brings a passionate, positive, high-energy approach to client service and delivering results.
Critical thinker who is constantly looking for ways to evolve the capabilities of the firm.
About FleishmanHillardFleishmanHillard specializes in public relations, reputation management, public affairs, brand marketing, digital strategy, social engagement and content strategy. FleishmanHillard was named 2021, 2022 and 2023 Campaign Global PR Agency of the Year; 2023 ICCO Large Agency of the Year – The Americas; 2022 and 2023 PRWeek U.S. Agency of the Year; 2022 and 2023 PRWeek U.S. Outstanding Extra-Large Agency of the Year; 2023 Campaign US PR Agency of the Year; 2021 PRovoke APAC Consultancy of the Year; and2021 PRWeek UK Large Consultancy of the Year. FleishmanHillard is part of Omnicom PR Group and has nearly 80 offices in more than 30 countries, plus affiliates in 45 countries.Visit us at www.fleishmanhillard.com