About The Health Management Academy:The Health Management Academy (THMA) brings together health system leaders and innovators to collectively address the industry’s biggest challenges and opportunities. By assisting executives in cultivating peer networks, understanding key strategic trends, establishing pragmatic partnerships, and developing next-generation leaders, our members are better positioned to lead industry transformation. The Health Management Academy offers a dynamic atmosphere with significant opportunities for employees. If you are interested in contributing to a member-centric, creative, and collaborative workforce while deeply influencing top leaders and institutions in healthcare, THMA could be the right place for you!Position Summary:TheProductMarketing Managerworks to drive membership growth through inbound and outbound marketing techniques for Academyofferings.Primary Job Duties:
Develop messaging, product positioning and create sales enablement tools that support the sale of assigned Academy offerings
Partner cross-functionallywith product and sales teamto execute strategies and drive demandutilizing a working knowledge of assigned offerings and segments
Create an annual go-to-market plan for assigned offerings
Manage ongoingmarketing tactical calendar to ensure timely development and launch of marketing tacticsfor assigned offerings
Manage external conference schedule strategizing with Business Development on conference plan and desired outcomes
Summarize and repurpose Academy content for distribution on various channels (e.g.email, landing pages, social media)
Write copy(email,social, web)that compels healthcare industry leaders—chief marketing officers and chief commercial officers–to learn more about The Academy’sofferings
Minimum Qualifications:
Bachelor’s Degree required
3+years experienceinstrategic or productmarketing roles
3+ years experience inb-to-bmarketing
Demonstrated strong communication skills - writing, presentation development
High proficiency with MS Office (Excel, Word, Outlook, PowerPoint)
Healthcare experience preferred
Interpersonal Skills & Attributes:
Collaborative
Strategic and creative problem solver
Ability to influence others at senior levels
Willingness to roll up your sleeves and tackle the less glamorous tasks of building a marketing function
Process-oriented with the ability to drive a project to completion
Attentive to detail
Ability to work independently and as a team member
Set-directed and resourceful
Excellent written and verbal communications skills
Excellent organizational skills
Physical Demands:The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is required talk and hear. Specific vision abilities required by the job include close vision, and distance vision, and the ability to work with screens or monitors for prolonged periods of time. This position is primarily a sedentary job where the team member will be seated for the majority of the day.Notice of Equal Opportunity Employment:The Academy is committed to providing equal employment opportunity to all persons regardless of age, color, national origin, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, The Academy will provide reasonable accommodations for qualified individuals with disabilities. The Academy’s goal is for our people to reflect the communities in which we live and serve and to ensure representation of women, people of color, veterans and individuals with disabilities in our organization.Compensation:Salary starting at $110,000 per year plus benefitsTHMA offers a comprehensive slate ofbenefitsincluding health insurance, dental insurance, vision insurance, 401(k) matching, cell phone and commuter reimbursements, generous paid time off, and paid parental leave. We also offer non-monetarybenefitsdesigned to support team members fully including learning and development programs, coaching for working parents and caregivers, free therapy and professional coaching sessions, one-on-one financial coaching, and free legal support services.Powered by JazzHR