Global Product Manager - Hardware

Cricut is seeking a passionate and strategic Hardware Product Manager to drive the development and launch of innovative hardware products, including our smart cutting machines and accessories. You will lead cross-functional teams to deliver high-quality, customer-delighting hardware that enhances Cricut’s ecosystem. This role requires a well-rounded professional with experience in hardware product management, a strong track record of innovation, and the ability to thrive in a fast-paced, collaborative environment.Key Responsibilities:Product Strategy & Roadmap: Key member of product team. Help define and execute the product vision and roadmap for Cricut’s hardware portfolio, aligning with company goals and customer needs. Develop strategies to drive incremental revenue, improve quality, and enhance user experience.End-to-End Product Development: Lead the hardware product lifecycle from concept to launch, including ideation, requirements definition, prototyping, testing, and market entry. Collaborate with engineering, design, quality, and supply chain teams to ensure products meet performance, cost, and timeline goals.Innovation Leadership: Champion innovative hardware solutions by leveraging consumer insights, market trends, and emerging technologies. Lead business case investigations and concept assessments to obtain executive approval on roadmap planning. Drive creative problem-solving to deliver groundbreaking products.Cross-Functional Collaboration: Partner with software, consumables, marketing, sales, and operations teams to ensure seamless integration of hardware with Cricut’s ecosystem (e.g., materials, apps). Build strong relationships to drive alignment and execution.Market & Consumer Insights: Partner with Cricut’s research team to conduct market research and analyze consumer behavior to inform product decisions. Monitor competitive landscapes and identify opportunities to differentiate Cricut’s hardware offerings.Quality & Risk Management: Work with quality engineering to assess risks and ensure hardware meets high standards. Support compliance testing and drive continuous improvement.Performance Tracking: Monitor product performance post-launch, track KPIs, and iterate based on customer feedback and business outcomes.