Job Details

ID #53722019
Estado Texas
Ciudad Dallas / fort worth
Fuente Texas
Showed 2025-03-26
Fecha 2025-03-26
Fecha tope 2025-05-25
Categoría Marketing/publicidad/PR
Crear un currículum vítae

Digital and Direct Marketing Specialist-Google Ads, SEO, Multi-Channel

Texas, Dallas / fort worth
Aplica ya

Digital and Direct Marketing Specialist

Alternate Job Titles: Google Ads & SEO Specialist, Integrated Marketing Specialist, Multi-channel

Marketing Specialist

Reporting to: Director of Marketing

Job Details:

Full-time role

On-site position

Hourly Rate: $26-28.00 per hour (based on experience)

Job Roles and Responsibilities:

Google PPC, SEO and Web Optimization

Develop, execute, and optimize Google Ads (Search, Display, YouTube, Performance Max) and

Bing Ads campaigns to drive high-quality leads at the lowest possible CPL.

Conduct keyword research, competitor analysis, and ongoing Performance Max (PMax) placement

maintenance to improve ad efficiency and organic search rankings.

Optimize ad copy, landing pages, and bidding strategies while implementing UI/UX enhancements

to improve user experience and conversion rates.

Monitor website analytics (Google Analytics, Google Search Console) and PPC performance to

track KPIs and identify opportunities for improvement.

Manage SEO efforts, including on-page and off-page optimization, backlink building, and technical

SEO improvements to boost organic visibility.

Collaborate with content specialist to integrate SEO best practices across digital assets and

enhance organic reach.

Meet regularly with Google Ads representatives to discuss performance insights and implement

new strategies and provide reports to leadership.

Direct Mail Management

Develop and execute targeted direct mail campaigns to enhance lead generation.

Coordinate with designers and vendors to produce compelling, brand-compliant mail materials.

Oversee production, distribution, and database accuracy to ensure efficient execution.

Track performance and integrate direct mail with digital marketing for maximum ROI.

Additional Technical Skills

Proficiency in Google Analytics, Google Search Console, Google Tag Manager, and Google

Ads Editor.

Strong experience in Adobe Creative Suite (Illustrator, Photoshop, After Effects) is highly

preferred.

Experience with web editing and light coding (HTML, CSS, JavaScript) is highly preferred.

Ability to analyze data in Power BI or Zoho Analytics to generate actionable marketing insights.

Strong project management skills, ensuring timely execution of marketing initiatives.

Ability to work in a fast-paced environment and adapt to evolving marketing strategies.

Aplica ya Suscribir Reportar trabajo