Marketing AnalyticsAs a Marketing Analytics Specialist at TIAA, you will be responsible for providing data-driven insights and strategic recommendations for marketing campaigns. You will work closely with cross-functional marketing teams to analyze marketing performance, identify opportunities for improvement, and help drive revenue growth.Key Responsibilities and Duties
Collect and analyze marketing data from various channels, including website analytics, social media, email, and CRM.
Build and maintain marketing dashboards using tools such as Google Analytics, Tableau, or Power BI to track key performance indicators (KPIs) and provide insights to key stakeholders.
Conduct advanced statistical analysis to identify trends and patterns in marketing data and provide recommendations for optimization.
Collaborate with marketing teams to develop and execute A/B tests, campaigns, and experiments to test hypotheses and optimize marketing effectiveness.
Perform ROI analyses to evaluate the impact of marketing initiatives and prioritize resource allocation.
Develop compelling reports and presentations to communicate marketing insights to internal and external stakeholders.
Stay up-to-date with the latest trends in marketing analytics and technologies, and adapt strategies accordingly.
Educational Requirements
Bachelor's Degree Required
Work Experience
No Experience Required
Physical Requirements
Physical Requirements: Sedentary Work
Career Level5ICPreferred Skills:
2+ years of experience in marketing analytics or related field
Knowledge of marketing analytics tools and technologies such as Google Analytics, Tableau, or Power BI
Proficiency in Excel, SQL, and statistical software packages
#LI-VM1Related SkillsAudience Insights, Audience Segmentation, Budgeting, Campaign Management, Collaboration, Communication, Continuous Improvement Mindset, Customer-Focused Campaign Development, Executive Presence, Influence, Lead and Demand Generation, Marketing Analytics, Marketing Channels, Prioritizes Effectively, Relationship Management, Search Engine Marketing, Test and Learn MentalityAnticipated Posting End Date:2024-11-15Base Pay Range: $65,000/yr. - $90,000/yr.Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans).Company OverviewEvery worker deserves a secure retirement. For more than 100 years, TIAA has delivered it for millions of people. Founded to help educators retire with dignity, today weʼre a market-leading retirement company fueled by world-class asset management. But weʼre not just another legacy financial services firm. Weʼre fighting harder than ever before for our clients and the many Americans who need us.Benefits and Total RewardsThe organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That’s why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary (https://www.tiaa.org/public/pdf/benefits-at-a-glance.pdf) .Equal OpportunityWe are an Equal Opportunity/Affirmative Action Employer. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status.Read more about the Equal Opportunity Law here (https://www.dol.gov/general/topics/posters) .Accessibility SupportTIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities.If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team:Phone: (800) 842-2755Email: accessibility.support@tiaa.orgPrivacy NoticesFor Applicants of TIAA, Nuveen and Affiliates residing in US (other than California), click here (https://www.tiaa.org/public/tiaa-nuveen-privacy) .For Applicants of TIAA, Nuveen and Affiliates residing in California, please click here (https://www.tiaa.org/public/tiaa-nuveen-ca-privacy) .For Applicants of Nuveen residing in Europe and APAC, please click here (https://www.tiaa.org/public/nuveen-eu-uk-privacy) .TIAA started out over 100 years ago to help ensure teachers could retire with dignity. Today, many people who work at not-for-profits rely on our wide range of financial products and services to support and strengthen their financial well-being.Privacy Notices
For Applicants of TIAA, Nuveen and Affiliates residing in US (other than California), click here (https://www.tiaa.org/public/tiaa-nuveen-privacy) .
For Applicants of TIAA, Nuveen and Affiliates residing in California, please click here (https://www.tiaa.org/public/tiaa-nuveen-ca-privacy) .
For Applicants of Nuveen residing in Europe and APAC, please click here (https://www.tiaa.org/public/nuveen-eu-uk-privacy) .
Nondiscrimination & Equal Opportunity EmploymentTIAA is committed to providing equal opportunity across all employment practices and we believe our employees have a right to a diverse and inclusive workplace.EEO is the Law (https://assets.phenompeople.com/CareerConnectResources/TIAAGLOBAL/documents/22-088EEOCKnowYourRights-1688394514088.pdf)Pay TransparencyPhiladelphia Ban the Box (https://www.phila.gov/media/20210423160847/Fair-Chance-Hiring-law-poster.pdf)