Field Marketing Manager - At Large

Your Role at Raising Cane’s:The Area Leader of Marketing (At Large) develops and executes restaurant and area-level marketing plans aligned with brand standards and divisional priorities set by the Divisional Leader of Marketing. This role focuses on driving brand awareness, trial, and new and repeat customer traffic in growth and focus markets across the assigned division. The ALM at Large supports new, emerging, and established markets based on business needs and evaluates the effectiveness of marketing strategies and programs, providing feedback to influence the evolution of systems and processes. This role collaborates with the local Business Unit (BU) team, Regional Leader of Marketing (RLM), and Restaurant Support Office (RSO) Marketing team to address unique market needs.Your Role at Raising Cane’s:Collaborates with the Divisional Leader of Marketing, Regional Leader of Marketing, and Business Unit leaders to evaluate the specific marketing needs of assigned markets, establishing a tailored support approach, focus areas, and expectations based on market coverage needs, divisional priorities, and individual restaurant performanceDevelops trade areas through both on-the-ground and remote initiatives by forming new partnerships and sponsorships, while managing the internal Community Request System (CRS) and overseeing the execution of quarterly marketing plansEnforces Raising Cane’s brand standards and Restaurant Marketing philosophies, serving as the Restaurant Marketing lead during transitional periods for both new and established marketsBuilds active community involvement by driving in-restaurant fundraisers and fostering overall growth in large order salesDevelops and executes business unit marketing plans aligned with divisional marketing priorities, including objectives for sales, customer growth, ROI, and brand goalsLeverages ROI methodologies to measure the effectiveness of marketing plans and recommends adjustments to improve outcomesSupports new market entry and restaurant openings through planning, canvassing, and execution as neededCollaborates with new Area Leaders of Marketing to ensure smooth market transitions, support development opportunities, and effectively manage partnerships and activationsIdentifies unique market needs, such as urban or college environments, and partners with the DRSO and Divisional Leader of Marketing to provide tailored supportManages the CRS across multiple markets as designated by the Divisional Leader of MarketingParticipates in ongoing training to remain current on marketing programs and philosophiesAttends BU team meetings, monthly business reviews, and other relevant functional meetings for assigned marketsIdentifies restaurant, ALM, and new market area support needs, collaborating with the Divisional Leader of Marketing and Restaurant Support Office on initiatives, projects, and resourcesProvides support for national activations, including DT series, food truck events, and influencer engagements, within assigned markets as needed