Description Job Title: Partner Marketing Manager (B2B SaaS)Job Description: We are seeking an experienced and dynamic Partner Marketing Manager with a strong background in B2B SaaS to join our client's team. In this role, you will be responsible for managing strategic marketing initiatives with partners to drive mutual growth, enhance brand visibility, and generate qualified leads. You will work closely with cross-functional teams to ensure seamless collaboration and successful execution of joint marketing campaigns.Key Responsibilities:
Develop and Manage Partner Relationships: Build and maintain strong, strategic relationships with partners to support collaborative marketing efforts.
Create Co-Marketing Strategies: Develop and implement joint marketing plans, focusing on demand generation, customer acquisition, and revenue growth.
Execute Campaigns: Plan and oversee co-branded campaigns, including content creation, webinars, events, social media, and email marketing initiatives.
Analyze and Report Performance: Track and measure the success of partner marketing campaigns using key performance indicators (KPIs) and provide actionable insights for optimization.
Enablement and Training: Provide partners with marketing tools, resources, and training to effectively promote joint offerings.
Cross-Functional Collaboration: Work closely with sales, product, and marketing teams to align efforts and maximize the impact of partnership initiatives.
Identify Growth Opportunities: Explore new partnership opportunities to expand the company’s reach and customer base.
Requirements
Qualifications:
Proven experience in B2B SaaS marketing or partner/channel marketing roles.
Strong understanding of partner ecosystems and co-marketing best practices.
Excellent project management and communication skills.
Proficiency in marketing tools/platforms (e.g., CRM, marketing automation software).
Analytical mindset with a focus on data-driven decision-making.
Bachelor’s degree in marketing, business, or a related field.
Innovation starts with people.®
Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .