Senior Product Marketing Specialist, Financial Services

Role:The Industry Marketing team is at the forefront of our company’s growth, helping the world to understand our unique value and its relevance by industry. We seek a passionate marketer who can define the best program of action to excite and mobilize the Financial Services industry relative to ServiceNow.  In this role, you will distill our platform and products into compelling value propositions that motivate audiences toward deeper engagement with ServiceNow. Your role in helping us to reimagine the future of work will require thought leadership, action-orientation, commitment to excellence and incredible teamwork. This individual contributor role reports to the Sr. Director, Industry Marketing.   What you get to do in this role: Define ServiceNow’s value proposition for Financial Services products and solutions, globally; create the narratives for the key buying centers  Help to fuel the growth of Financial Services by contributing to scale marketing and selling motions: optimize motions for product target personas, aligned to mission areas and solutions, sales maturity, market maturity and solution-market fit  Help to fuel the growth of our Financial Services Products (Financial Services Operations and ServiceNow Disputes, Built with Visa) and solutions (Risk, IT, HR, and Innovation) by carving a path to market that supports the individual product value propositions  Provide input to compelling content across a variety of asset types (research, white papers, presentations, data sheets, release communications, customer stories, e-books, etc.) and communication platforms ( .com, social, blogs, webinars, email, events, community and more)  Identify, validate and develop cross-organizational use cases for our products and solutions Help drive scale efficiencies across ServiceNow: run communities of practice, participate in planning and interlock meetings, make process improvements, and generally mature the marketing functions upon which you have influence  Act as a spokesperson for ServiceNow products and solutions to internal and external audiences, including sales kickoff, sales training, executive briefing center, Knowledge, events, webinars, industry conferences, and analyst briefings Help support key conferences and regional events - including speaker selection, content reviews, and messaging support Help develop and deliver sales training content to improve funnel and sales performance