Commodore Perry Estate, an iconic urban resort and private members club within the Auberge Resorts Collection, is seeking a dynamic and experienced Marketing Manager to lead the execution of its marketing and communications strategy. This role will oversee all facets of marketing for the Estate, including the Mansion (Private Members Club), Lutie's Garden Restaurant, and the resort's luxury accommodations. The ideal candidate is creative, detail-oriented, and possesses a strong understanding of luxury brand positioning, digital marketing, social media, public relations, and storytelling.
Key Responsibilities:
Strategic Marketing & CommunicationsExecute and evolve the property's integrated marketing plan in alignment with the Auberge brand and local market strategy.Drive awareness and revenue generation across all business units: rooms, food & beverage (Lutie's), private member experiences, and wellness offerings.Collaborate closely with the Area Director of Sales & Marketing to support partnership marketing, sponsorship activations, and property-led events.Digital & Content MarketingManage property website content including copy, imagery, video assets, and performance monitoring.Oversee the creation and deployment of brand-aligned email campaigns with attention to cadence, segmentation, and performance optimization.Work with the corporate digital team to ensure timely execution of all digital campaigns, including SEO, paid social, and performance media.Social Media ManagementLead social media planning and execution, developing platform-specific strategies (Instagram, Facebook, etc.) to drive engagement, awareness, and brand equity.Create, curate, and publish content with an emphasis on storytelling, member exclusivity, F&B programming, and seasonal experiences.Monitor analytics and adapt strategy to maximize reach and relevance.Creative & Collateral DevelopmentOversee the creation of print and digital collateral including fact sheets, experience guides, sales decks, and member-specific materials.Ensure all communications reflect the refined tone and aesthetic of the property and brand.Coordinate photography and video shoots, working with approved creative partners and internal stakeholders.Public Relations & Influencer EngagementSupport PR efforts in collaboration with the Area Director and agency partners by identifying media opportunities, coordinating press visits, and supporting press release development.Assist in managing influencer and content creator collaborations to amplify brand reach while ensuring guest and member experience integrity.Reporting & AnalyticsSupport the creation of monthly, quarterly, and annual reports highlighting key performance indicators, media impressions, campaign performance, and ROI.Deliver insights and recommendations for optimization to key stakeholders including property leadership and ownership.