Data Analyst

Are you passionate about turning data into meaningful insights that drive strategic decisions? Keypath is seeking a dynamic and detail-oriented Data Analyst to join our Growth team and play a pivotal role in shaping the future of online education across the APAC region. This role is central to our mission of becoming the leading provider of online education, supporting performance targets through high-impact analytics and insights.Reporting to the Director, Product Strategy and Insights, the Data Analyst will work collaboratively across teams to enhance data accessibility, build robust insights capabilities, and embed a data-driven mindset throughout the business.You’ll be instrumental in delivering high-quality analytics, automating reporting processes, and developing scalable, self-service dashboards using PowerBI. With a strong focus on stakeholder engagement and cross-functional influence, this role offers the opportunity to contribute to strategic initiatives, drive operational excellence, and champion best practices in data management and storytelling.Responsibilities include the following:Performance Analysis & ForecastingAnalyse and interpret performance data across lead-to-start conversion, student acquisition, and forecasting models to support strategic decision-making and pacing against targets.Deliver timely insights through weekly performance monitoring, budget variance analysis, and proactive data investigations, providing recommendations to stakeholders.Collaborate with business leaders to define and implement key performance indicators, enabling a data-driven culture and operational excellence across the organisation.Strategic Insight DevelopmentTurn data into actionable insights and recommendations and effectively communicate these in written and verbal form to senior management teams to drive strategic and operational decision-making.Conduct proactive data analysis to uncover market trends and opportunities within the postgraduate education sector, leveraging Keypath's internal datasets to provide competitive intelligence and growth recommendations.Reporting Automation & VisualisationLead the automation of all existing reporting processes using Power BI, SQL, and Azure tools.Collaborate with Data Engineers to build scalable, interactive dashboards and reports.Ensure consistency, accuracy, and timeliness of all automated reporting outputsMarketing AnalyticsAnalyse marketing mix effectiveness and ROI, providing data-driven recommendations to optimise strategy and spend.Data Infrastructure & QualityWork with the Data Engineering team to ensure data pipelines are reliable and accessible.Advocate for data quality improvements and best practices in CRM and source systems.Stakeholder EngagementTranslate complex data into clear, compelling insights for non-technical stakeholders.Present findings and recommendations to senior leadership to support decision-making.