Description We are seeking a Senior Social Media Specialist to join our clients Social Media team in the healthcare industry. As an integral part of the Social Media team, you will focus on crafting effective, multi-platform organic and paid media content and campaigns to shine a spotlight on research, patient care, and workplace culture.Location: Hybrid (first 90 days are onsite)Employment Type: W2 Contract, 8 month contract, FT (40 hours a week)Start Date: November 11thW2 Pay Rate: $35-45/hrResponsibilities:
Collaboratively and independently develop monthly editorial write, review, and edit engaging social media content, guaranteeing strategic messaging, accuracy, and adherence to brand guidelines.
Design and implement organic and paid social media campaigns.
Manage daily content for our social media channels, including Instagram, LinkedIn, Facebook, and Twitter.
Monitor social media conversations, traffic, and trends using social media listening tools.
Confident in creating presentations with social media data and presenting to stakeholders those strategies for increased web traffic.
Collaborate with our marketing team to develop and execute integrated marketing campaigns.
Engage with and identify growth opportunities for our target audiences across all social media channels.
Maintain an editorial calendar for key social media initiatives in partnership with the Social Media Manager.
Contribute to developing and implementing a social media employee advocacy program.
Monitor social media performance by tracking metrics and analyzing campaign and messaging effectiveness.
Requirements
Bachelor's degree in Marketing, Communications, Advertising, or a related field.
A minimum of 5 years of experience in social media marketing, preferably in the healthcare industry.
Experience with Hootsuite
Strong strategist with a keen eye for detail and creative thinking skills.
Energetic, self-starter, and resourceful problem solver with excellent written and oral communication skills.
Ability to effectively manage multiple projects with competing priorities.
Detail-oriented with excellent critical listening and analytical thinking skills.
Innovation starts with people.®
Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.© 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .