Senior Marketing Manager, Member Experience- Acquisition & Onboarding

12 months fixed term contractSydney location, hybrid working Collaborative team environmentEstablished in 1988, Rest is one of Australia’s largest profit-to-member superannuation funds.We support nearly two million members, with around $86 billion of funds under management and are recognised as a responsible investment leader. We believe when members understand and engage with their super, they’re more likely to get a better retirement outcome.Everything we do at Rest is underpinned by our values and behaviours, we want to Be Daring, Keep it Simple, Take Action and Have Grit. To put it simply we want our people to thrive and love the work they do.Rest’s purpose is to create super our members love, so we’re on a mission to make super simple.This is a key role within the Member Experience team focused primarily on acquisition and onboarding of new members and employers. You’ll work within a collaborative team environment to:Help shape the design of member experiences to create super our members love in the acquisition and onboarding phase of the member lifecycleDesign and implement data-driven marketing strategies and communications to help members onboard seamlessly and in an engaging waySupport the acquisition and onboarding of new employer and member relationshipsThis role or team members may at times support retention and retirement-focused activity depending on member and business priorities. You’ll work closely with your team leader, constantly striving to exceed expectations and surprise and delight Rest members.Key Accountabilities/ResponsibilitiesDesign and implement omni-channel marketing strategies to deliver a target member experience that will engage and delight members in the acquisition and onboarding phaseDevelop data-driven interactions that support the target member experience employing agile methodologies where required to deliver at paceLead highly focused marketing strategies to acquire and onboard members and employers via a range of channelsLead a small team of marketing professionals effectively, role-modelling Rest values and uplifting engagement and capabilityLead and support other teams in the delivery of campaigns and marketing experience activity, as requiredManage backlog prioritization and team capacity and planningWork with internal and external agencies to develop creative approaches that help deliver on our mission to make super simpleWork closely with teams across Rest to ensure marketing activities are coordinated and aligned to Rest brand standards and the desired member experience