Senior Content Manager

Leadership and StrategyLead the newsroom rhythm, ensuring timely and impactful content creation.Develop and drive the content strategy across both brands, focusing on quality, consistency, and brand alignment.Serve as an ambassador for the company's CVP and content framework, ensuring alignment with overall business goals.Lead an onshore and offshore team, partner with agency and internal stakeholders, and leverage AI/LLMs to scale content creation in a strategic and responsible way.Content Creation and CollaborationWrite and oversee all written content types including advertising copy, journeys/CRM (Emails, SMS, notifications, etc.), product landing pages, and SEO-informed blog articles ensuring a cohesive and sharp brand voice.Collaborate deeply with the SEO Manager to integrate keyword insights and on-page best practices, maintaining a balanced, content-first approach to win the search and and AI summaries game.Ensure that all site content is accurate, consistent, and on-brand, maintaining a distinctive tone of voice for our brands.AI-Driven Content ScalingChampion the use of AI and LLMs to enhance the speed and efficiency of content production ensuring human oversight and quality remain paramount.Establish frameworks and processes so your team can quickly adapt AI-generated content, making it market-ready while preserving creativity and brand authenticity.Content Management and OptimizationBuild and maintain the content calendar across key channels to meet campaign deadlines and support broader business objectives.Own the development of a content governance system, maintaining and optimizing older web pages for continued relevance and performance.Manage day-to-day content operations, including page-level creation, formatting, editing, testing, and optimization on the company’s CMS.Cross-Functional CollaborationCollaborate closely with Brand, Journeys, Creative, Product, Design, and Distribution to develop pages, journeys, and features that are on-brand, engaging, and informed by data.Work with internal and external stakeholders to align content plans with marketing strategies, product launches, and broader organisational priorities.Performance Tracking and ReportingTrack and report on key performance metrics related to content engagement, organic traffic (in partnership with the SEO Manager), and conversion.Use data-driven insights to continuously refine and improve the content strategy, ensuring it meets business objectives and drives growth.