Product Marketing Specialist

We are seeking a highly motivated and results-driven Product Marketing Specialist to join our dynamic Platform Marketing Team. This individual will play a key role in the development and execution of marketing content for our product offerings, ensuring they meet the needs of the target audience, generate demand, and drive product adoption. The Product Marketing Specialist will collaborate closely with product management, global sales, creative, channel and direct-to-consumer marketing teams to deliver content that resonates with customers. The ideal candidate will have strong project management skills, passion for understanding consumer needs and translating them into effective marketing content and messaging that drive business growth.Key Responsibilities:Support the end-to-end development of content and messaging for Product Detail Pages (PDP) for cricut.com, and retail partner sites.Develop project timelines, align stakeholders, and ensure on-time delivery of marketing assets.Works closely with creative teams and external agencies, effectively translating product features and benefits into creative executions. Plays a key role in marketing brief development.​Optimize workflows to improve efficiency, ensuring clear communication between and across internal teams.Partners with channel marketing and direct-to-consumer (DTC) teams to regularly track on-page performance and salesDeliver effective, accurate and consistent online product contentPartner with channel marketing, direct-to-consumer and international teams to improve existing Product Detail Pages performing belowPartner with Site Optimization Manager to develop and implement content for A/B and multivariate testing strategies that align with business objectives.Monitor competitors' online content strategies to inform and establish content baselines across product categoriesAbility to manage multiple projects, manage workload and meet deadlines.Who You Are:A team player with ability to work cross-functionally.A self-directed, problem-solver.An excellent project manager with the ability to juggle multiple priorities in a fast-paced environment.A strategic thinker with strong execution skills, able to manage multiple projects and priorities effectively.Highly organized with a keen eye for detail, ensuring nothing falls through the cracks.A strong communicator and collaborator who can work cross-functionally with internal teams and external partners. Ability to influence group efforts.A problem-solver who thrives in a fast-paced, evolving environment.Demonstrates the ability to be fast, innovative, passionate, persuasive, growth-minded, resourceful, and proactive.Demonstrates ability to manage complex marketing projects, showing insight in enhancing brand presence and product visibility.​