Email Marketing Manager

As the Email Marketing Manager, you will play a pivotal role in achieving the DTC sales targets by developing and executing on email marketing strategies. You will be held accountable for the Email channel revenue goals and other applicable KPIs. You will partner closely with the broader DTC team including Paid Media, Pricing & Promotions, Content Marketing, and others to help drive growth for Cricut’s DTC business.  ResponsibilitiesFormulate email marketing strategy, and support the broader DTC promotional calendar.Develop and maintain a roadmap for email campaigns and A/B testing.Create, configure and launch email campaigns using marketing automation tools.Document plan, campaign performances and test results.Drive email marketing operation improvements with automation, standardization and collaboration with stakeholders.Manage segmentation strategy, use data and creativity to explore and test new segments, identify opportunities for A/B testing in segmentation and messaging in order to optimize and drive improvements to KPIs.Create and monitor complex personalized journeys, triggers and automations with static and dynamic content.Analyze performance of email marketing channels and journeys, seeking ways to improve performance by delivering insights to key stakeholders.Provide strategic guidance for international marketing teams to replicate & execute global programs.Work closely with Brand and Creative Marketing teams to prepare marketing plans that are consistent in story-telling campaigns; ensure email tactics are sufficiently planned to achieve campaign objectives, provide program and industry trends to inform the creative approach, and close the loop with campaign insights to inform future executions.Maintain collaborative working relationships with key internal business partners.