Digital Marketing Manager - Paid Media

As a Digital Marketing Manager focused on lower funnel conversion, you will play a critical role in executing performance-driven paid media campaigns that directly impact revenue growth. In close collaboration with our paid media agency and internal growth teams, you’ll manage, optimize, and scale campaigns to maximize conversion rates, customer acquisition, and ROI. Your data-first approach and mastery of performance marketing will guide our strategy across platforms and drive measurable results.Key ResponsibilitiesConversion-Focused Campaign StrategyDevelop lower funnel strategies aligned with ROAS, CPA, and CVR goalsDeploy campaigns focused on purchases, signups, or other key conversion eventsPerformance Execution & OptimizationLead execution across paid search, social, video, and retargeting with bid and segment strategyRun A/B tests and optimize creatives, audiences, and placements for performanceBudget Strategy & EfficiencyManage spend across platforms to maximize ROI and maintain efficiencyMonitor pacing and performance daily; make real-time adjustments to reach goalsAnalytics & ReportingOwn KPI dashboards and provide insights that guide strategy and creative directionDeliver actionable recommendations through weekly and monthly reportsAbility to use GA4 to track, analyze, to report on and optimize campaignsAgency CollaborationServe as main contact for paid media agency, ensuring alignment and performanceGuide vendors with strategic direction and regular evaluationsCRO & Funnel OptimizationPartner with Product, Growth, and Creative teams to reduce funnel frictionAnalyze customer journeys and optimize targeting and post-click behaviorMarket Trends & Best PracticesStay updated on algorithm changes, ad formats, and emerging conversion tacticsTest new tools and strategies to enhance campaign effectiveness