HOW YOU WILL MAKE AN IMPACTSG 10/11
Ensure successful development and implementation of the marketing strategy within Motorcycle Tires in The Americas.
Steering of all 5 Marketing P's (product, price, place, promotion, people) as well as deep understanding of their interaction within a global marketing strategy.
Take steps to measure, enhance, and enrich the positioning and image of the Continental Brand through various goals and objectives.
Social media and influencer management
Event planning (coordinating event setup and event display concept, promotional items, liaison with event venues, managing attendee invites, etc.)