We are seeking an innovative and strategic Channel Leader - Digital Subscription Retail Sales to drive the growth and management of our digital subscription business in the connected vehicle space. This role is responsible for developing and executing sales strategies across multiple channels, including digital, direct, and partner-driven initiatives, to maximize subscription adoption, retention, and revenue. The ideal candidate will have a deep understanding of the connected vehicle ecosystem, subscription-based business models, and multichannel sales strategies.What you'll do…
Channel Strategy Development: Create and implement a comprehensive digital sales channel strategy, identifying, and prioritizing key digital and direct touchpoints across the customer lifecycle.
Partner & Stakeholder Management: Build strong relationships with key business stakeholders and partners and ensuring smooth integration with their sales processes.
Sales Team Leadership: Lead, collaborate, and coach a team of digital sales representatives, setting clear sales targets, providing ongoing training, and motivating them to achieve performance goals.
Sales Performance Monitoring: Track key performance indicators (KPIs) like lead generation, conversion rates, ARPU, customer acquisition cost, and adjusting strategies based on data analysis.
Digital Marketing Integration: Collaborate closely with the marketing, product, sales, and analytics teams to ensure digital and direct campaigns are closely aligned across the customer lifecycle to support sales efforts.
Customer Relationship Management: driving customer retention.
Product Knowledge: Deep understanding of the company's digital product offerings, features, and value proposition to effectively communicate them to potential customers.
Market Analysis: Stay informed about emerging digital sales trends, market dynamics, and competitor activity to identify new opportunities.
You'll have
Bachelor’s degree in Business, Marketing, or a related field
3+ years of experience in sales leadership, preferably in the digital subscription, automotive, or connected vehicle industries.
Proven track record of driving revenue growth through multi-channel sales strategies.
Expertise in subscription models, digital sales platforms, and CRM systems.
Strong analytical skills with the ability to interpret data and drive actionable insights.
Excellent leadership, communication, and interpersonal skills.
Deep understanding of connected vehicle technologies and industry dynamics is highly desirable.
Even better, you may have
MBA is a plus
Experience with e-commerce, SaaS, or IoT-based subscription services.
Familiarity with telematics, infotainment systems, or vehicle connectivity solutions.
Knowledge of digital marketing, including SEO, SEM, and social media advertising.
You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above?No matter what you choose, we offer a work life that works for you, including:
Immediate medical, dental, vision and prescription drug coverage
Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
Vehicle discount program for employees and family members and management leases
Tuition assistance
Established and active employee resource groups
Paid time off for individual and team community service
A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
Paid time off and the option to purchase additional vacation time.
For more information on salary and benefits, click here: https://fordcareers.co/GSRnon-HTHDThis position is a range of salary grades 5-8 .Visa sponsorship is not available for this position.Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.#LI-Remote #LI-MH4Requisition ID : 41262