Assistant Manager, Marketing and Communications

Marketing Strategy and Planning:Develop and implement comprehensive marketing plans and strategies to promote services and achieve business growth objectives.Conduct thorough market research to identify target markets, industry trends, and competitive landscape, aligning marketing efforts with market demands.Content Development and Management:Create engaging, persuasive, and on-brand content for various marketing channels.Collaborate with subject matter experts to develop thought leadership content, case studies, whitepapers, and other materials showcasing the firm's expertise.Manage the firm's online presence, including website content updates, blog management, and social media platforms, to enhance brand visibility and engagement.Digital Marketing and Advertising:Plan and execute digital marketing campaigns, including SEO, PPC advertising, email marketing, and social media advertising.Monitor, analyze, and optimize campaign performance metrics.Stay informed about the latest digital marketing trends, tools, and best practices to identify opportunities for innovation and growth.Collateral and Materials Production:Production and updating of marketing materials, ensuring high-quality, consistent messaging and branding.Maintain a repository of marketing materials, ensuring accessibility for internal teams and providing necessary support for business development activities.Event Planning and Coordination:Develop event concepts, themes, and formats that align with the brand and business goals.Develop and implement event marketing plans and strategies to attract attendees, including the creation of event marketing collateral and leveraging various marketing channels for promotion.Manage event logistics, including venue selection, catering, audiovisual requirements, budget management, vendor coordination, and timeline oversight.Manage client invitations, RSVP tracking, and communication to ensure a positive attendee experience.Prepare post-event reports, including attendance, feedback, and return on investment (ROI) analysis.Collaborate with relevant teams to plan and execute event participation, including booth setup, presentations, speaking engagements, and sponsorships.Communications:Support the oversight of various internal and external communication channels and activities to build the firm's reputation and employer branding.Manage internal news announcements, intranet, media relations, public relations, social media, newsletters, websites, events, presentations, reports, and crisis management.