Marketing & Events Coordinator

Objectives of this roleAssist in developing and implementing the company’s brand strategyEnsure that all marketing efforts serve immediate and long-term business goals by identifying and executing improvements for processes and lead generationFacilitate the handling and tracking of leads throughout the entire sales process within our CRMPrepare marketing activity reports and metrics for program successOversee, in person, the planning and execution of at least six 1,000-person events a year.Uphold the company’s mission and vision with every eventOwn every aspect of an event, from venue choice to success metricsLog and track all event leads in the CRMKeep budgets and timelines under control at all timesComply with all national and local regulations ResponsibilitiesSupport the marketing director in establishing and evaluating marketing strategyCommunicate campaign objectives, timelines, and deliverables to sales team, and provide instructions for usage and promotionPlan meetings, events, conferences, and trade shows by identifying requirements, establishing contacts, developing schedules and assignments, and coordinating mailing listsMaintain inventory of sales support materials, ensuring all are current and accurate, and coordinate the creation of new materials when necessaryContinually seek new sources of prospective customer data and provide recommendations to sales and marketing leadershipWork with partners to coordinate various co-marketing campaigns and track their success throughout the duration of the campaignDevelop a complete understanding of the requirements for every eventResearch vendors and make selections based on their creativity, quality, and costBook venues, schedule guests, draft and finalize contracts, and lock down day-of logisticsDevelop content for event materials and work with graphic designer to produceHire personnel as needed across all functions of an event (ex: registration, setup, catering, audio/visual)Handle day-to-day administration of events and programs, including order placements, BEO reviews, vendor monitoring, travel planning, restaurant reservations, attendee participation, registration counts, RSVP tracking, and issues resolution