Reference #: 2020491
The director of brand is a leadership role within the Strategy team and reports to the Director of Strategy. This role is responsible for leading the implementation of integrated marketing and brand coordination for Carnegie Mellon. The director will lead brand programs and rollouts that build continuity and brand compliance while supporting the broad marketing strategy of UCM. The Director of Brand leads enrollment marketing efforts on behalf of UCM in coordination with our partners in enrollment/admissions, and supports development of marketing plans under the guidance of the Director of Strategy.
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