Director of Marketing & Communications

Position OverviewWe are seeking a strategic and creative Director of Marketing and Communications (DMC) to lead and evolve KPPS’s narrative and brand in alignment with KPPS’ 2030 strategic plan. This leader will drive our external voice and visibility, while supporting internal alignment across teams and stakeholders in service of student recruitment, staff recruitment, fundraising, amongst other key functional areas. The DMC will oversee the vision, strategy, and execution of marketing and communications across the organization and drive our organizational storytelling.This role is ideal for a mission-driven communications leader who is passionate about KPPS’ mission, and has a strong sense of narrative strategy, and thrives in fast-paced, collaborative environments.Key ResponsibilitiesStrategic CommunicationsProvide visionary, operational, and strategic leadership to shape compelling narratives that amplify KPPS’ vision, values, and impact to stakeholders including families, donors, staff, and other key external stakeholders Ensure streamlined communication and presentation materials for regional leadershipLead the creation of templates for family and other stakeholder communicationsManage crisis communications and develop and maintain messaging and templates that inspire trust, reflect competence, and provide clarityProvide strategic counsel and tools for internal communications (newsletter, emails etc), ensuring staff remain informed and connectedSupport with the execution of KPPS’ advocacy efforts through a values aligned communications strategy across multiple channelsMarketing & Brand LeadershipDevelop and implement a comprehensive, integrated, multi-channel, mission-centered marketing strategy aligned with KPPS’ 2030 strategic plan and Portrait of a GraduateEvolve and elevate KPPS’ brand identity—ensuring voice, visuals, and values are cohesive across internal and external communications channelsManage digital presence, including website content, SEO, social media, and digital marketing campaigns through researched, data-driven strategiesLead all media and public relations efforts, including press releases and story pitchingDesign and implement professional development and training for staff and leaders focused on communications and marketing best practices for family engagement, social media presence, enrollment, and crisis communicationsDesign, launch, and maintain brand management systems to ensure brand alignment and consistency for internally created branded materials and collateralManage projects that utilize third-party graphic designers, photographers, and video producers for design, marketing, PR, and other creative support services as time and budget allowManage an annual budget to produce marketing collateral, branded swag, and advertising materialsProject-manage the development of the KPPS annual report, region-wide marketing collateral, school-based enrollment materials, and talent recruitment materialsCross-Team CollaborationPartner with the Talent, Operations, KIPP Forward, and Development teams to co-design and execute communications, media, and marketing strategies that support teacher recruitment, student enrollment and retention, and fundraising goalsCollaborate with school leadership to ensure school-level messaging is aligned and supported, while uplifting the uniqueness of each KPPS campusParticipate in KIPP Foundation professional development and build relationships with colleagues in other KIPP regions for knowledge and resource sharingParticipate in team activities, including staff meetings, school-based events, professional development conferences and retreats, fundraising events, and other public relations opportunitiesOperations & ManagementTrack, analyze, and report key marketing and communications metrics to regional leadership teams to inform strategy and decision-makingManage and maintain a communications calendar to ensure prioritization and values alignmentRefine and maintain a stakeholder engagement CRM (Salesforce) system