About OMRI
The Organic Materials Review Institute (OMRI) is a leading nonprofit organization working to strengthen the organic industry. OMRI operates an internationally recognized evaluation program that reviews and lists input products for use in producing, processing, and handling organic foods and fiber. OMRI Listed® products may be allowed for in operations that are certified organic under the USDA National Organic Program, and the Canadian Organic Standards.
OMRI is committed to developing a workplace where everyone actively works toward the goals of diversity, equity and inclusion for all. We are currently engaged in diversifying our work force and creating a workplace where everyone contributes to a fair, equitable and inclusive environment that welcomes and values the diversity of the people we serve and where everyone is treated with respect and dignity. Read our full IDEA Policy and Vision at https://www.omri.org/diversity-equity-and-inclusion.
Studies have shown that women and people of color are less likely to apply for jobs unless they meet every one of the qualifications listed. We are most interested in finding the best candidate for the job, and that candidate may be one who comes from a less traditional background. We encourage you to apply, even if you do not meet every one of our qualifications listed.
Location: Though our office is in Eugene, Oregon, this position is open to being in person, remote or hybrid in Eugene or completely remote from the following states: Alaska, California, Colorado, Florida, Hawaii, Idaho, Maine, Massachusetts, Michigan, New Mexico, North Carolina, Ohio, Oregon, Rhode Island, Texas, Utah, Vermont, Washington, Wisconsin and Wyoming.
Overview of Position
We are looking to fill a key position on our team. The Marketing Manager is responsible for managing OMRI communications, marketing and subscription programs, with a focus on producing and disseminating OMRI’s unique and specific content related to the science behind inputs for organic use. This is a great position for candidates with some scientific interest and/or background, and a passion for supporting the organic community. The Marketing Manager is a member of the OMRI Personnel Team and reports to the Deputy Director.
Starting salary $65,000 to $70,000 per year (dependent on education and experience); 40 hours per week; flexible work hours; generous PTO
Major Responsibilities
Staff Management
Supervise the marketing staff
o Supervise the day-to-day work of direct reports; provide coaching and mentoring as needed
o Coordinate hiring process for direct reports, as needed
o Conduct periodic performance check-ins and evaluations of direct reports
o Serve as a liaison for direct reports, communicating and supporting organizational priorities, and addressing and resolving concerns and/or bringing to upper management as appropriate
o Advise on personnel issues and strategies as part of the OMRI Personnel Team
Marketing and Public Relations
Develop and manage budgets for the department
Develop, maintain and implement a cumulative and progressive OMRI marketing and communications plan, building a consistent program
o Prepare and execute written plans designed to support awareness and understanding of OMRI and input review
o Conduct pricing research and analysis to ensure competitive product and service pricing
o Maintain knowledge of market trends and development; identify needs for new products and services and make recommendations to leadership
o Negotiate contracts for services needed to execute marketing plan
o Regularly report to the Deputy Director on the status of marketing and communications efforts
Ensure the consistency and quality of OMRI's brand and public communications
o Oversee the development of the OMRI brand, including overseeing and implementing consistent logos, graphics and design
o Oversee the maintenance and development of the OMRI seal and certification marks; maintain and enforce guidelines to support correct usage
o Review all public documents and materials to ensure consistency with OMRI communication standards
o Oversee the production, storage and distribution of printed and digital publications and promotional materials, including but not limited to: brochures, advertising, displays, newsletters, OMRI Products List, Quarterly Supplements, OMRI Policy Manual, OMRI Standards Manuals and OMRI Generic Materials List
o Oversee the editing of public communications, application forms and letter templates for quality and consistency
Coordinate OMRI attendance at tradeshows and conferences
o Develop tradeshow schedules and plans that support OMRI’s strategic priorities
o Work with the Research and Education Manager, and the Technical Director as needed, to submit proposals for OMRI staff to speak at tradeshows and conferences, and to coordinate additional speaking and educational opportunities as appropriate
o Produce new tradeshow materials as needed
Manage OMRI’s printed assets
o Design, update, and reprint OMRI brochures, publications, and other printed and promotional materials
Manage OMRI's media relations
o Write and/or edit and distribute press releases, articles and other content for publications and websites
o Maintain press lists, manage media inquiries, and pitch stories to journalists
o Collaborate with the Deputy Director, Executive Director and other senior staff to develop plans and respond to emerging media issues, as needed
o Plan and coordinate OMRI content for publication
o Oversee social media and email efforts and outreach, including monthly eNews
Oversee changes and maintenance for OMRI website content, design and layout
o Work with other staff to prioritize website projects
o Support development, editing and posting of content
Business and Program Development
Manage regular surveys of OMRI customer groups and prepare survey reports
Manage OMRI's subscription programs
o Oversee renewals and coordinate subscription materials
o Solicit feedback and propose service improvements as appropriate
o Recruit new subscribers in accordance with the strategic and marketing plans
Administer OMRI's certifier program
o Manage renewals and coordinate subscription services, including production and delivery of subscription materials
o Solicit feedback and propose service improvements as appropriate
o As needed, promote and coordinate OMRI services, including certifier training
o With the Deputy Director, coordinate the data license program for certifiers
Fundraising
With the Deputy Director, coordinate fundraising initiatives as needed
Other duties as assigned
Qualifications
Education and Experience:
Bachelor’s degree required. Marketing, communications, business, or a related major preferred; an equivalent combination of relevant education and/or experience beyond the requirements below may be considered as a substitute for the degree requirement
3 years of experience in marketing and communications required, with 1 year of experience at a management level preferred
2 years of experience supervising staff preferred
Skills
Required
Demonstrated superior writing and editing skills
Proficiency in standard office software
Ability to use Adobe design and graphics software, such as InDesign
Good design sense
Ability to quickly learn and assimilate technical information and communicate technical information to a non-technical audience
Willingness to work collaboratively with a team to develop messages and talking points
Ability to make and communicate decisions clearly, and delegate work
Ability to coach and mentor employees
Willingness to participate in professional development activities, and ability to acquire new skills and adapt to change quickly
High level of attention to detail and ability to process complex information and instructions
Ability to manage and prioritize multiple tasks, organize information, complete tasks in a timely fashion, and appropriately handle confidential business information
Preferred
Public speaking skills and experience
Demonstrated project coordination and planning skills
Experience with contact management systems, such as Constant Contact
Familiarity with and support for the organic community
Other Requirements
Ability to work occasional nights and weekends
Ability to occasionally travel domestically and internationally
Benefits
Full time position with competitive salary
100% employer-paid medical, dental and vision plan
50% employer contribution to dependent medical, vision and dental plans
100% employer-paid life insurance, long term disability and short term disability insurance
Retirement plan
Generous Paid Time Off
13 paid holidays
Opportunities for flexible scheduling
Opportunities for training and professional development
Bike-friendly business and support for alternative transportation options
Small nonprofit organization with established team and leading role in organic industry
Casual, fun work environment
For more detailed information, please visit our Description of Benefits at https://www.omri.org/description-of-benefits
Deadline
Open until filled
How to apply
Submit your resume and cover letter as a PDF or Word document to jobs@omri.org referencing Marketing and Communications Manager in the subject line. Only candidates who have been selected for an interview will be contacted. No phone calls, please.
OMRI is an Equal Opportunity Employer
OMRI is committed to fostering an inclusive and welcoming work environment where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, age, sex, pregnancy, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. All aspects of employment are decided on the basis of qualifications, merit, performance and business needs.
For more information about our commitment to equal employment opportunity, please see the government poster “Know Your Rights” at https://www.eeoc.gov/sites/default/files/2022-10/EEOCKnowYourRightsscreenreader1020.pdf.
If you are an individual with a disability and need a reasonable accommodation in the application or hiring process, please contact Human Resources at 541-343-7600 or hr@omri.org.