Mercedes-Benz Internet Director

Responsibilities:Oversee and manage the dealership's online sales presence and activities.Develop and implement strategies to enhance the dealership's digital footprint and online reputation.Manage and optimize the dealership's website for user experience and search engine visibility.Handle and distribute online leads to appropriate sales team members.Guide customers through the sales process from initial inquiry to purchase, ensuring a seamless online-to-offline transition.Generate and increase online traffic to the dealership's website and digital platforms.Create and manage appointment schedules for potential customers interested in test drives or in-person visits.Develop and implement digital marketing campaigns to promote vehicle inventory and dealership services.Analyze web traffic, lead conversion rates, and other key performance indicators (KPIs) to optimize online sales strategies.Collaborate with the marketing team to create engaging content for social media platforms and email marketing campaigns.Train sales staff on effective online communication techniques and digital sales processes.Ensure compliance with online advertising regulations and manufacturer guidelines.Manage relationships with third-party automotive listing sites and online marketplaces.Stay up-to-date with emerging technologies and trends in automotive e-commerce.Coordinate with the sales management team to ensure accurate and attractive online vehicle listings.