Description Robert Half Marketing & Creative is looking for a social media specialist for one of our clients in Charlotte, NC. This position is a hybrid opportunity!We are seeking a talented and creative Social Media Specialist to join our team. The ideal candidate will have a strong background in content creation and data analysis, with a keen eye for detail and a passion for social media trends. As a Social Media Specialist, you will be responsible for developing and implementing social media strategies that engage our audience, build brand awareness, and drive online traffic. You will also analyze performance metrics to optimize content and campaigns.Key Responsibilities:Content Creation:
Develop, curate, and manage engaging content for various social media platforms including but not limited to Facebook, Instagram, Twitter, LinkedIn, and TikTok.
Create visually appealing graphics, videos, and other multimedia content that align with the brand’s voice and identity.
Collaborate with the marketing team to plan and execute content calendars and campaigns.
Stay up-to-date with the latest social media trends, tools, and technologies to ensure content is fresh and relevant.
Social Media Management:
Monitor and manage daily posts, interactions, and engagements across all social media channels.
Respond to comments, messages, and inquiries in a timely and professional manner.
Build and maintain relationships with social media influencers and brand ambassadors.
Ensure consistency in brand messaging across all social media channels.
Data Analysis:
Track and analyze key performance metrics to measure the success of social media campaigns and content.
Generate regular reports on social media performance, providing insights and recommendations for improvement.
Utilize data to inform content creation, optimize strategies, and improve engagement and reach.
Conduct competitor analysis and monitor industry trends to stay ahead of the curve.
Strategy Development:
Collaborate with the marketing and creative teams to develop comprehensive social media strategies that align with business goals.
Identify and target specific audiences to increase engagement and brand loyalty.
Experiment with new formats, tools, and strategies to enhance the brand’s social media presence.
Requirements
Qualifications:
Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
2+ years of experience in social media management, content creation, or digital marketing.
Proficiency in social media platforms and tools such as Hootsuite, Buffer, Sprout Social, Canva, Adobe Creative Suite, etc.
Strong understanding of social media metrics and analytics tools (e.g., Google Analytics, Facebook Insights).
Excellent written and verbal communication skills.
Ability to work independently and as part of a team in a fast-paced environment.
Creative mindset with a strong attention to detail.
Experience with paid social media advertising is a plus.
Innovation starts with people.®
Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.© 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .