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We are looking for
Business System Analyst (Marketing Platform) - Remote / Telecommute for our client in Cary, NC Job Title: Business System Analyst (Marketing Platform) - Remote / Telecommute Job Location: Cary, NC Job Type: Contract Job Description:- 6+ years experience as a Business Systems Analyst or Product Owner in the Marketing Technology domain.
- Must have worked as BSA in Marketing Automation projects executing email campaigns, account-based campaigns.
- Marketing Reporting using Google Analytics.
- Marketo experience will be preferred but not a must.
- Experience with business analysis and business process improvement, preferably in a high-growth enterprise SaaS environment.
- Proven experience to collaborate with SMEs, senior leaders and business users/stakeholders to understand marketing goals and ensure that project outcomes effectively meet strategic and tactical needs.
- Experienced to analyze the current state and effectiveness across the marketing processes and implement solutions to automate and improve efficiency through introducing newer and enhancing existing marketing technology solutions.
- Must have strong knowledge of the entire lead lifecycle from Marketing through Sales. (i.e Acquisition, top of funnel, middle of funnel, bottom of funnel, lead passing to Sales, lead conversion, opportunity stages.) to recommend solutions as our processes and business scale Manage development aspects of the marketing stack.
- Be great at writing requirements, user stories, strong acceptance criterias, be able to clearly articulate strategies and work with the development teams to communicate and develop solutions.
- Marketing technology stack experience for Marketing automation, Brand Monitoring, Outreach and Promotion, Chat and Survey, Forums and Community, spend analytics and intelligence processes.
- Experience in various methodologies for planning and executing application development, enhancement or support.
- Self-motivated, creative person with analytical, problem-solving, organizational, and interpersonal skills and the ability to adapt quickly to shifting priorities.
- Basic understanding of database and integration approaches.
- Be able to write medium complexity SQL queries.