Part-Time Faculty: Sec. Instr. for Communications@Syracuse-Advance Social Media Strategy (Oct ‘24)

The S.I. Newhouse School of Public Communications is looking for a part-time instructor to be section instructor for COM 629 Advanced Social Media Strategy (3 credits). For this term, synchronous sessions will run October 2-December 30, 2024. This course will be Tuesdays 9:00-10:45pm. Course Description: Students learn relevant terminology and gain hands-on experience with industry standard tools and platforms, practice methods of evaluation with advanced analytics, craft search strategy, and observe trends to drive strategy, content, and achieve business goals. Common digital team structures and best practices in management of digital teams will also be covered.Themes explored during the course:● New in Tech & Trends (AI focus)● Big Data & Decisions: Where does it come from/how we do it/what it tells us/discussion of tools● Advertising, PR, Marketing and Social Media (Paid, Earned, Shared, Owned; INTEGRATION)● Journalism & Social (multimedia journalism)● Visual Storytelling Techniques & Strategies● Advanced Social Analytics and Google Analytics – Beyond the platforms● Management of Digital Teams. Customer Experience and Expectations● Data Driven Insights on Influence● Corporate Social Responsibility/ Corporate Activism● Ethics & Law● Advanced social strategy – it’s integrated● Personas/Segmentation● KPIs● SEO/SEM● Moz Keyword Strategy● Content Creation/Curation● Presentation