Digital Campaign Addressable Management

This role requires a highly collaborative individual who is analytical and uses data-enabled problem-solving capabilities to deliver flawless campaign execution – meeting and exceeding client business goals and KPIs. The ideal candidate will have deep experience in programmatic campaign management (display, video, mobile, social); extensive in-console experience with DSPs and exchange-based media buying; superior analytical thinking ability, excellent presentation /client servicing skills and experience managing direct reports.

• Maintain a deep understanding of company capabilities and the client business
• Accountable for the success of cross-channel programmatic client campaigns
• Execute all aspects campaign management processes – campaign strategy; tagging recommendations; console setup; delivery management (pacing, budget, spend); analysis and reporting
• Liaise between the campaign management team and other key internal groups on the account (marketplace, client services, research/analytics, and operations)
• Develop optimization strategies and tactics that will maximize client ROI
• Help in designing and delivering performance updates, business reviews, new audience-based programmatic solutions and growth opportunity presentations to key agency contacts
• Support training of team members on all aspects of campaign setup, optimizations, tactics, use of DSP tools, third party data well as the development of writing and presentation skills

• Bachelor’s degree required
• 4+ years digital media experience across display, video, social and mobile; a minimum of 2+ year’s in-console audience-based RTB media
• Deep knowledge of digital media systems and tools (i.e. ad servers, attribution, tagging, ad verification)
• Data analysis experience and proficiency in MSFT Office; deep experience with data analysis in Excel, including pivot tables and advanced functions
• Experience with statistical toolsets a plus (i.e. SaS, Cognos)
• Great technical proficiency with a marketing mindset and a fundamental understanding of dynamic media economics
• Train entry level employees
• Collaborative team-player yet comfortable with independence