Rapidly growing confectionary in need of a skilled and proven marketing professional who can execute top-down marketing plans, manage vendor relationships (and eventually an in-house team), and find new channels of growth. Company has a successful and robust DTC (Direct To Consumer) business and is looking to grow wholesale.
Responsibilities
- Manage existing agency relationships (paid media, email, etc.), providing recommendations and steering the paid media channel towards increased scaling and efficiency.
- Guiding brand messaging and overseeing content creation for paid media and other advertisements, ensuring brand integrity and cohesiveness while respecting brand guidelines.
- Providing a monthly executive overview on performance and indicating areas of improvement
- Presenting opportunities for growth in new channels and undertaking the path to achieving them.
Qualifications
- Experience in unlocking new profitable growth channels in DTC and optimizing existing ones, which may include influencer and affiliate marketing (such as on TikTok Shop), Amazon, Youtube, etc.
- Experience in successfully marketing on other channels like podcasts/radio, TV, out-of-home advertisements, etc.
- Experience in overseeing the production of advertisements.
- Experience in profitably growing wholesale business is a plus
- Excellent project management experience required
- Strong communication skills with the ability to distill
- 5-10 years of proven experience desired. References required.
Compensation
- $125k - $175k depending on experience and qualifications
- 12 days of PTO per year, not including sick leave.