Description Robert Half is partnering with a Fortune 100 eCommerce enterprise in search of a Senior Brand Marketing Manager. This role will focus on driving strategic, cross-channel marketing initiatives for a leading retail brand, overseeing mass digital campaigns and global style guide development. The ideal candidate will be a strong writer, a collaborative partner, and a self-starter capable of managing multiple projects in a fast-paced environment.Role: Senior Brand Marketing ManagerLocation: NYC, Los Angeles, or Seattle (onsite 3 days/week, WFH 2 days)Duration: 11-month contractHours: 40 hours/weekPay Rate: $85-95/hourKey Responsibilities:
Develop creative briefs to shape design strategies for retail campaigns, ensuring alignment with customer insights and business objectives.
Lead the end-to-end development of retail campaigns, from strategic setup to execution, ensuring stakeholder approvals throughout the campaign lifecycle.
Oversee the strategy and execution of global retail style guides for key events such as Back to School, Holiday, and evergreen initiatives, ensuring consistency across global markets.
Collaborate with cross-functional teams, including Brand Planning, Creative, Media, and Insights, to manage stakeholder relationships and ensure seamless execution.
Manage key creative initiatives, including holiday campaigns and connected digital experiences, ensuring on-time delivery of creative assets across multiple channels.
Develop and implement communication structures and processes to enhance performance and share learnings across teams.
Identify potential risks and proactively develop solutions, fostering a collaborative and innovative approach to campaign management.
Requirements
Qualifications:
Proven experience in managing large-scale marketing campaigns for large brands with a focus on cross-channel execution.
Strong project management skills, with the ability to balance multiple priorities and meet deadlines.
Exceptional written and verbal communication skills.
Experience collaborating with cross-functional teams and external creative agencies.
Ability to navigate complex stakeholder relationships and drive alignment on strategic initiatives.
This position requires a proactive, adaptable leader who thrives in dynamic environments and is passionate about delivering impactful marketing strategies.Innovation starts with people.® Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.© 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .