Business Title: Manager, Digital Channel ActivationRequisition Number: 119146 - 68Function: Business Support ServicesArea of Interest:State: NYCity: New YorkDescription:Known for being a great place to work and build a career, KPMG provides audit, tax and advisory services for organizations in today's most important industries. Our growth is driven by delivering real results for our clients. It's also enabled by our culture, which encourages individual development, embraces an inclusive environment, rewards innovative excellence and supports our communities. With qualities like those, it's no wonder we're consistently ranked among the best companies to work for by Fortune Magazine, Consulting Magazine, Seramount, Fair360 and others. If you're as passionate about your future as we are, join our team.KPMG is currently seeking a Manager, Digital Marketing to join our Growth & Strategy organization.Responsibilities:
Develop and execute multi-channel digital marketing strategies across Search, Social, and Display advertising to drive brand awareness, solution awareness, demand generation and lead generation
Lead a team of marketers in the day-to-day execution and optimization of digital campaigns, ensuring alignment with performance goals (CTR, CPC, CPA, ROI) across all channels
Collaborate with creative and strategy teams to align campaign messaging and visuals with overall brand strategy and objectives for each channel
Analyze campaign performance data to provide actionable insights; identify opportunities for repeating successful tactics and optimizing underperforming areas
Stay updated on digital marketing trends, platform updates, and industry best practices to ensure KPMG remains competitive in the rapidly evolving digital landscape
Manage vendor relationships, including agencies and platform partners (Google, LinkedIn, and more), ensuring alignment with budget, timelines, and performance goals
Qualifications:
Minimum five years of recent experience in digital marketing with a focus on Search, Social, and Display advertising, including hands-on campaign management
Bachelor's degree from an accredited college/university in marketing, business, or a related field, or equivalent practical experience in digital marketing
Expertise in managing advertising platforms such as Google Ads, and programmatic display platforms, with proven experience in optimizing for performance
Strong analytical skills with the ability to interpret data from platforms like Google Analytics, ad dashboards, and other marketing analytics tools to inform decision-making
Experience in A/B testing, audience segmentation, and budget allocation strategies to drive the highest possible return on investment across all digital channels
Excellent project management and organizational skills, with the ability to manage multiple campaigns simultaneously and meet tight deadlines
KPMG complies with all local/state regulations regarding displaying salary ranges. If required, the ranges displayed below or via the URL below are specifically for those potential hires who will work in the location(s) listed. Any offered salary is determined based on relevant factors such as applicant's skills, job responsibilities, prior relevant experience, certain degrees and certifications and market considerations. In addition, the firm is proud to offer a comprehensive, competitive benefits package, with options designed to help you make the best decisions for yourself, your family, and your lifestyle. Available benefits are based on eligibility. Our Total Rewards package includes a variety of medical and dental plans, vision coverage, disability and life insurance, 401(k) plans, and a robust suite of personal well-being benefits to support your mental health. Depending on job classification, standard work hours, and years of service, KPMG provides Personal Time Off per fiscal year. Additionally, each year the firm publishes a calendar of holidays to be observed during the year and provides two firmwide breaks each year where employees will not be required to use Personal Time Off; one is at year end and the other is around the July 4th holiday. Additional details about our benefits can be found towards the bottom of our KPMG US Careers site at 'Benefits & How We Work (https://www.kpmguscareers.com/why-kpmg/#benefits) '.Follow this link to obtain salary ranges by city outside of CA:https://kpmg.com/us/en/how-we-work/pay-transparency.html/?id=6152924KPMG LLP (the U.S. member firm of KPMG International) offers a comprehensive compensation and benefits package. KPMG is an affirmative action-equal opportunity employer. KPMG complies with all applicable federal, state and local laws regarding recruitment and hiring. All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable federal, state or local laws. The attached link (https://assets.kpmg.com/content/dam/kpmg/us/pdf/2018/09/eeo.pdf) contains further information regarding the firm's compliance with federal, state and local recruitment and hiring laws. No phone calls or agencies please.KPMG does not currently require partners or employees to be fully vaccinated or test negative for COVID-19 in order to go to KPMG offices, client sites or KPMG events, except when mandated by federal, state or local law. In some circumstances, clients also may require proof of vaccination or testing (e.g., to go to the client site).KPMG recruits on a rolling basis. Candidates are considered as they apply, until the opportunity is filled. Candidates are encouraged to apply expeditiously to any role(s) for which they are qualified that is also of interest to them.Los Angeles County applicants: Material job duties for this position are listed above. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness, and safeguard business operations and company reputation. Pursuant to the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers, Fair Chance Initiative for Hiring Ordinance, and San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.GL: 4GF: 15311