Job Description:B2B Content Marketing DirectorDow Jones Job Location: New York, NYAbout Our Organization:Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world’s largest news-gathering operations globally. It is home to leading publications including the flagship Wall Street Journal, America’s largest newspaper by paid circulation. Dow Jones works with many Global Fortune 500 companies providing the data, news and intelligence to help them reduce risk, ensure compliance and identify business opportunities. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).About the Team:As part of the global Marketing organization, the B2B Enterprise Marketing team is responsible for driving business growth in partnership with the product and sales teams of our enterprise businesses: Dow Jones Newswires, Factiva, and Risk & Compliance. The team runs a client centric approach focused on industries and accounts developing and activating strategies and campaigns that drive awareness, build our reputation and deepen relationships in these select industries and accounts.About the Role:In this role, you will lead the team responsible for designing and implementing a comprehensive thought leadership and content strategy in collaboration with the Industry/ABM Marketing team, subject matter experts across the company and the Digital Marketing team. You will focus on developing content for both our Financial (Banking, Investing, and Payments) and Corporate (Manufacturing, Pharma, Oil & Gas) industries. This content will enrich the experience and boost engagement across web, social, paid media and events. The objective is to drive awareness of Dow Jones’ expertise and capabilities, position the company as a trusted partner of choice for enterprise business insights, and drive engagement across decision makers in select accounts. We are shifting to this new industry and account focused model and you will be part of this exciting transformation. We are looking for a passionate, creative, and collaborative Content Marketing Director to support our strategic content initiatives globally.This role is based in-person in New York, NY, working on-site in our midtown Manhattan office three days a week, reporting to the VP of B2B Digital Marketing.You Will:
In partnership with the Financial and Corporate Industry/ABM teams, Product Proposition team, and Digital Marketing, develop and run a global content program that supports the business’ objectives, desired identity and build awareness and engagement.
Build and lead a content team that produces compelling content assets (ie, articles, white papers, case studies, webinars, demos, social media assets, etc.)
Oversees social media strategy and content development, ensuring content adheres to social media best practices, brand guidelines and learnings.
Collaborate with the Financial and Corporate Industry Marketers to develop an annual content calendar to ensure the continuous delivery of high value content that resonates with our target audiences and effectively builds a strong reputation for Dow Jones’ capabilities, thought leadership and expertise within our target industries and accounts.
Partner with Regional Marketing Leads to translate and localize content assets, ensuring they resonate regionally.
Oversee translation and delivery of content assets to select countries.
Manage internal and external content production processes and partners.
Collaborate with larger B2B marketing team, creative team and external vendors to create and edit content and monitor its effectiveness over time.
Partnering with the Industry/ABM Marketing managers run the Client Stories program, producing compelling case studies for selected industries.
Safeguard quality, brand tone of voice and style across all channels and materials.
Stay abreast of industry best practices and what competitors are doing.
Coordinate with Communications team regarding Content Calendar and media promotion
You Have:
Minimum 12 years in a B2B content marketing, industry marketing or communications role targeting Fortune 1000 companies.
Bachelor's degree in Marketing, Communications, Business, or a related field; MBA a plus
Experience in content marketing as part of an Industry Marketing team with ABM-Account Based Marketing approach is preferred
Experience managing a mix of internal and external resources to accomplish content goals and deliver content calendar
Experience developing and running in a programmatic way: case study/client references, thought leadership, demos and other product content
Expert in B2B social media platforms X and LinkedIn and in social media monitoring and reporting tools, such as Sprout Social.
Deep understanding of organic and paid content distribution channels (e.g, Site, Social, Content Syndication, Events). A point of view on what formats perform best in what channels and what channels are most effective with audiences
Experience collaborating with Web teams, SEO, and Paid Media to develop content that is SEO optimized and is engaging across digital mediums is a plus
Ability to conceive original and compelling ideas for new content for a variety of audiences and mediums that appeal to enterprise clients
Advanced written and verbal communications skills with a strong command of the English language, as well as the ability to write for a global audience. Basic understanding of The Associated Press Stylebook is a plus.
Excellent project management skills with a proven ability to multitask, prioritize, manage stakeholders at all levels across the business and adhere to tight deadlines in a fast-paced environment
Creative mindset, curious, continuously exploring better ways to engage customers through high value content
Our Benefits
Comprehensive Healthcare Plans
Paid Time Off
Retirement Plans
Comprehensive Insurance Plans
Lifestyle programs & Wellness Resources
Education Benefits
Family Care Benefits & Caregiving Support
Commuter Transit Program
Subscription Discounts
Employee Referral Program
Learn more about all our US benefitsAll qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com. Please put "Reasonable Accommodation" in the subject line. This inbox will not be monitored for application status updates.Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.Business Area: Dow Jones - CMO - MarketingJob Category: Marketing & Product ManagementUnion Status:Non-Union rolePay Range: $165,000 - $205,000We recognize that attracting the best talent is key to our strategy and success as a company.As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates.The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforceSince 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones." Thank you.Req ID: 44002