Job description
Job Title: Marketing Manager, All Seasons Ski & Recreation Resort
Location: Kissing Bridge All Seasons Resort
Job Type: Full-Time
About Us:
Kissing Bridge All Seasons Resort is a premier year-round destination, offering winter skiing and snowboarding along with a range of off-season activities like mountain biking, hiking, and wellness experiences. We are dedicated to providing exceptional experiences for our guests, and we’re looking for a dynamic Marketing Manager to join our team and drive our marketing efforts to new heights.
Position Overview:
The Marketing Manager will be responsible for the strategic planning, execution, and analysis of marketing initiatives to drive customer acquisition, retention, and engagement at Kissing Bridge All Seasons Resort. This role requires a deep understanding of the unique dynamics of marketing a ski resort, along with expertise in digital marketing, brand development, and data-driven decision-making.
Key Responsibilities:
Develop and Implement Marketing Strategies: Create and execute comprehensive marketing plans that align with the resort’s business goals, with a focus on increasing awareness, engagement, and sales across all seasons.
Campaign Management: Plan, launch, and manage marketing campaigns across various channels (digital, print, social media, email, events). Track performance metrics and make data-driven adjustments to improve results.
Customer Acquisition and Retention: Drive initiatives to attract new customers while retaining and nurturing relationships with existing guests. Utilize strategies to improve customer Lifetime Value (LTV) and understand the importance of cohort analysis for targeted marketing.
Data Analysis and Reporting: Monitor and analyze campaign performance, assess ROI, and produce regular reports on key performance metrics. Use insights to refine marketing strategies and improve overall effectiveness.
Content Strategy: Oversee the development of engaging content that resonates with diverse audiences, including skiers, snowboarders, families, and off-season visitors. Ensure all content aligns with the brand voice and attracts target segments.
Brand Management: Elevate and maintain the resort’s brand identity, ensuring consistency across all marketing channels and customer touchpoints. Develop creative campaigns that highlight the unique offerings of Kissing Bridge as an all-seasons destination.
Community Engagement: Foster partnerships with local businesses and community groups, driving brand awareness and creating mutually beneficial marketing opportunities.
Team Collaboration: Work closely with other departments, including Sales, Operations, and Guest Services, to ensure alignment of marketing efforts with the resort's overall objectives. Collaborate on cross-departmental initiatives, such as event promotion and seasonal offerings.
Budget Management: Manage the marketing budget, allocating resources efficiently to maximize reach and impact. Track expenses and adjust spending as needed to ensure campaigns stay within budget.
Qualifications:
5+ years of experience in marketing, preferably in the hospitality, ski resort, or outdoor recreation industry.
Strong understanding of digital marketing, SEO/SEM, social media, email marketing, and content strategy.
Proven track record in customer acquisition, retention strategies, and cohort analysis.
Analytical mindset with the ability to interpret data and make data-driven decisions.
Experience with marketing automation platforms and CRM tools.
Excellent communication and presentation skills.
Creative thinker with a passion for outdoor recreation and a strong sense of community.
Preferred Skills:
Knowledge of the ski and snowboarding industry, including key trends and seasonal dynamics.
Experience with brand partnerships, influencer marketing, and local business collaborations.
Ability to adapt quickly and thrive in a fast-paced environment.
Bonus:
Experience working in marketing at a consumer based tech company
What We Offer:
Competitive salary and benefits package.
Opportunity to work in a beautiful all-seasons resort setting.
A dynamic and supportive team environment.
Discounts on resort amenities and activities.
If you are a strategic and data-driven marketer with a passion for creating exceptional experiences in the ski and outdoor recreation industry, we’d love to hear from you! Apply now to become a part of the Kissing Bridge team.
To Apply:
https://form.jotform.com/243024686565159