Position : Sales AssociateLocation : Albany, NYWNYT NewsChannel 13 is the award-winning NBC affiliate for New York State's Capital Region. We're a longtime market leader and we're committed to excellence in all we do. Whether it's live coverage of breaking news, investigative stories focused on finding solutions, or now more than ever top-notch digital content, we reach our viewers and followers across all platforms with the information they need to be informed, stay safe and plan their day.New York's Capital Region is diverse and unique, offering a range of activities and experiences within reach all year long. Enjoy craft breweries and fine dining, water sports, winter sports, the hustle and bustle of city life or the calm, beautiful quiet of the Catskills. Albany sits just three hours from New York City or Boston, making experiences outside of the region just a drive, bus ride or train ride away. Whether you're an avid skier, a fan of farmers markets, enjoy theater, live music, professional sports, history, nature or all of the above the Capital Region has something for you.When you work for Hubbard Broadcasting and WNYT, you're part of a team of dedicated and passionate professionals, pushing every day to serve our community. Here, collaboration is at the forefront, good ideas can come from anywhere and our community comes first. We're committed to the health and growth of our station culture and believe in a work environment that includes diverse backgrounds, cultures, and experiences. We strive to tell the stories of our community through the diverse eyes of our staff and provide an unbiased platform for all viewpoints. We push to advance our station culture through training, employee engagement and our everyday investment in each other.
Excellent communication skills: Strong verbal and written communication to effectively engage with prospects and convey product information.
Persuasive selling techniques: Ability to build rapport, overcome objections, and create interest in the product or service.
Prospecting skills: Expertise in identifying and sourcing new leads through various channels.
Time management: Efficiently manage a large volume of leads and calls while meeting daily and weekly quotas. Ability to work in a fast-paced and deadline-driven environment
CRM proficiency: Familiarity with CRM software to track lead activity and manage the sales pipeline.
Market knowledge: Understanding of the industry, competitors, and target market.
Analytical skills: Ability to interpret data, analyze campaign performance, and make data-driven recommendations.
Resilience and tenacity: Ability to handle rejection and maintain a positive attitude when facing challenges. Proactive and self-motivated with a strong work ethic
High School Diploma
Bachelor’s degree in Marketing, Communications, or a related field is a plus, but not required
Knowledge of broadcast television, digital and advertising sales is a plus, but not required
If you are looking to kick-start your career in the media industry, we want to hear from you! Please submit your resume and a cover letter highlighting your qualifications and interest in the position. Only selected candidates will be contacted for an interview.WNYT-TV LLC is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.Join our team and be part of the exciting world of Multi-Media Advertising! Apply today!
Lead generation: Actively search for and identify potential customers through various channels like cold calling, email outreach, social media, and market research.
Prospect qualification: Evaluate potential leads to determine if they meet the criteria for a qualified sales opportunity based on their needs, budget, and decision-making authority.
Outbound communication: Initiate contact with prospects through phone calls, emails, and other communication methods to present the company's value proposition and generate interest.
Customer Service: Provide exceptional customer service and build long-term relationships with local businesses and advertising agencies to generate new business opportunities.
Needs analysis: Understand the challenges and pain points of potential clients to tailor the sales pitch accordingly.
Proposal Generation: Identify client needs and develop customized advertising solutions to meet their objectives. Use PowerPoint to develop proposals that highlight those solutions as well as use research to support recommendations.
Scheduling appointments: Set up meetings between qualified leads and the Account Executives for further discussion and potential closing.
Digital Campaign development and presentation: Designing effective digital media strategies across platforms like display ads, social media marketing, programmatic advertising, and video campaigns, presenting proposals to clients with clear ROI projections.
Digital Data analysis and reporting: Monitoring campaign performance using analytics tools to measure key metrics like impressions, clicks, conversions, and adjusting strategies accordingly.
CRM management: Maintain accurate information about leads and sales activities within the company's Customer Relationship Management (CRM) system.
Research : Utilize resources to monitor industry trends and competitor activities, to identify new business opportunities. Keeping abreast of emerging digital advertising technologies and trends to inform client recommendations.
Teamwork: Collaborate with internal digital, creative, research, newsroom, and administrative teams to ensure client satisfaction.
When extending an offer, the company considers a variety of factors such as (but not limited to) the candidate's work experience, education/training & key skills as well as internal peer equity and other market and business considerations.The starting salaried base compensation is $35,000 to $45,000 annually, in addition to commissions that may be earned above the base salaried amount.The above range represents the company’s good faith and reasonable estimate of the range of possible compensation at the time of posting.For information regarding our benefits, please copy the link below and paste in your browser:https://hubbardbroadcasting.com/our-company/working-here/We are an equal opportunity employer, including disability/vets.Hubbard Broadcasting has been committed to representing the communities we serve since our founding over 100 years ago. The same holds true today. We know the best way to accomplish this is by recruiting and retaining top talent from diverse cultures, life experiences, and world views. With dignity and respect, we value YOU and everything that makes YOU uniquely YOU.