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Thornburg Investment Management is a privately owned global investment firm offering a range of solutions for investors around the world. Founded in 1982 and headquartered in Santa Fe, NM, we manage U.S. mutual funds, separate accounts for high-net-worth investors and institutional accounts, and UCITS funds for non-U.S. investors.At Thornburg, it’s more than what we do; it’s how we do it. A flexible perspective built on collaboration and cross-pollination of ideas, an unconventional approach to portfolio construction, and a reputation of integrity are important aspects of how we do business. Far from the groupthink of Wall Street, Thornburg is positioned to offer a different point of view and a broader frame of reference in our global search for relative value opportunities.
PRIMARY JOB FUNCTION:The Demand Generation & Email Marketing Specialist is a key member of the Digital Marketing team at Thornburg Investment Management. He/She is responsible for the company’s email marketing efforts with the goal of constantly improving their end-to-end ‘Impression-to-Lead Conversion’ KPI performance in driving qualified lead volume growth. Email is a very important channel at Thornburg, allowing us to directly engage with our customer segments throughout their lifecycle. The successful candidate will have the winning mix of creative energy; experience successfully driving engagement through email campaigns, mobile apps and landing pages; adept at hands-on technical execution; an analytical mindset; and being extremely detail-oriented. This position will report to the Head of Digital Marketing.DUTIES AND RESPONSIBILITIES:- Understand business goals and requirements for all projects related to email and landing page production: creating detailed project work-back schedules, communicating project needs and gaining consensus among cross-functional teams
- Manage and update corporate web properties in support of the company’s business objectives (e.g., revenue, qualified leads, brand presence, awareness)
- Work directly in our Marketing Automation platform (Pardot), Webcast platform (Bizzabo), establish campaigns in our CRM (Salesforce), develop landing pages and forms using our Content Management System (WordPress)
- Leverage data to target, personalize and schedule emails to appropriate housefile/contact list segments
- Work with senior management and the Digital Demand Generation Supervisor to implement A/B tests to realize constant KPI improvements
- Design and Program on marketing campaign KPIs and test results
- Own QA and usability. Ensure emails, mobile apps and website are functioning properly.
- Own documentation, maintenance and communication of the email and site content delivery schedules; work with team to ensure accuracy.
- 3-4 years of managing and optimizing digital marketing campaigns in an e-Commerce or Demand Generation environment with deep email experience
- Bachelor’s Degree
- Expertise in hand coding HTML, CSS related to email template and landing page design (Javascript experience preferred but not required)
- Strong email, and web design, following UX fundamentals
- Experience with Marketing Automation Platforms (Pardot) and using Content Management Systems (WordPress)
- Performance marketing, A/B testing, campaign optimization experience making data-driven decisions and implementing growth strategies in support of Demand Generation objectives
- General knowledge of the financial services and/or asset management industry a plus.
- Ability to multi-task, juggle and prioritize multiple projects to meet deadlines
- Excellent communication skills; able to communicate professionally and effectively across all levels of the organization from external vendors to senior leadership
- Positive self-starter willing and able to take direction and thrive in a fast-paced, ever-changing environment
- Detailed with exceptional program and project management skills
- Thrives in building business, motivated to learn business processes and systems, and use knowledge to suggest and help implement new ideas designed to realize production efficiencies.
Vacancy caducado!