The Enrollment Services Coordinator is responsible for supporting a comprehensive graduate recruitment, admissions process, and social media marketing campaign including supervising one or more Graduate Assistants.
A. Recruitment
1. Promotes graduate degree and certificate programs via social media, emailing, phone calls and personal meetings.
2. Meets with recruits and applicants visiting the campus and conducts informational meetings and tours
3. Uses database for tracking and updating recruit and applicant records.
4. Communicates to recruits and applicants the distinctive features of the SWC programs and SWC philosophy and values.
B. General Admissions
1. Conducts admissions interviews and provides feedback for the selection process.
2. Builds relationships with Degree program chairs and Certificate Directors to support recruitment/admissions processes and communications.
3. Serves as Designated School Officer for international program and follows communications from Immigration and Naturalization Services through SEVIS.
4. Counsels recruits on the application process through phone and zoom meetings.
5. Leads or Coleads Q and A for MA in Counseling and MA in Art Therapy/Counseling and MA in Art Therapy for Clinical Professional recruits and applicants.
6. Co-leads Enrollment Prep sessions offered to accepted applicants.
7. Counsels recruits and applicants on mental health profession, SWC philosophy, and what makes our program distinctive.
8. Has key role in promoting NEI Certificate Programs and leveraging these programs with the MA degree programs by discussing specialty areas.
9. Counsels recruits and applicants on state licensing. This entails research, describing the licensing process and explaining our accreditation with CAAHEP as well as our status with CACREP.
10. Counsels applicants on completion of Admissions Prerequisites.
11. Provides guidance and information to NEI Certificate applicants by describing the program features, costs and timing of offerings.
C.Social Media Marketing
1. Manages and/or creates original content across social media platforms that includes posting original or repurposed content 1 – 3 times a week.
2. Supervises Graduate Assistant(s) (GA) by providing guidance/training in social media, SWC Philosophy, GA recruit outreach; conducts weekly GA meetings
providing guidance on fresh ideas and current direction.
3. Researches and assists to implement current marketing trends in subjects related to the school, licensing, higher education, relevant fields, student life, etc. while maintaining a mindful perspective of what is “on brand.”
4. Takes lead on creating new monthly ads based on attractive aesthetics and pivots with shifts in the market to promote degree programs and certificates.
5. Attends social media meetings to discuss budget, effective advertisements, and strategy.