Senior Media Strategist

Reporting to the Media Strategy Director, You will be the architect behind the strategic vision, working with clients, brand teams, and cross-functional teams to develop data-driven strategies that maximize brand impact, market reach, and consumer engagement.You will then provide the necessary strategic guidance to ensure tactical media plans are aligned with overarching business goals, your role will help determine the optimal media mix and platform allocation to achieve success.Main Responsibilities:Work on the development of comprehensive digital media strategies for clients, considering brand positioning, market dynamics, consumer behavior, and competitive landscape.Leverage data, consumer research, and market analysis to generate actionable insights that inform strategy. Translate these insights into clear, compelling strategies that drive measurable results.Establish strategic media frameworks, including platform recommendations and budget allocation across digital channels (social, search, display, programmatic, etc.) to optimize performance and meet client objectives.Ensure the strategic vision translates effectively into tactical execution.Act as the strategic consultant for clients, presenting and refining strategic plans based on feedback. Build long-term relationships by continuously offering insights and recommendations to drive success.Collaborate with internal teams (Creative, Data, Analytics, Technology) and drive execution of strategies across all touch-points.Stay informed on the latest trends in digital marketing, media consumption, and emerging technologies to continually refine and evolve strategies.