Job Details

ID #15223627
Estado New Jersey
Ciudad Lawrenceville
Tipo de trabajo Contract
Salario Up to $64.29
Fuente Alpha Consulting Corp.
Showed 2021-06-08
Fecha 2021-06-07
Fecha tope 2021-08-06
Categoría Etcétera
Crear un currículum vítae

Consumer Marketing Specialist Pharma Healthcare

New Jersey, Lawrenceville

Vacancy caducado!

REFERRALS GREATLY APPRECIATED!

DIGITAL CONSUMER MARKETING SPECIALIST PHARMA

LAWRENCE TOWNSHIP, NJ

Project Description:

Responsibilities include development of immunology-brand consumer digital marketing strategies and tactics. The role requires substantial collaboration with internal teams, as well as external agencies, to develop, execute and measure effectiveness of Consumer/Patient brand marketing efforts to meet commercial objectives.

Purpose/Objective of the position
  • Partner with Brands on development of digital Brand Marketing, interacting seamlessly with Brand team, Business Analytics, Matrix/Production and Agencies (Digital & AOR).
  • Champion development and execution of digital brand marketing campaigns, tactics, and programs, including LMR (legal, medical, regulatory) reviews and approval.
  • Leverage Digital capabilities, standards, and best practices to drive Patient engagement for brands within a specific therapeutic area.
    • Examples include Brand websites, CRM patient support programs, Digital display ads, SEO/SEM, Social Media and Video brand and condition content development.
  • Support development and pilot new digital brand marketing programs.

Key Responsibilities
  • Serve as Digital Marketing point-of-contact for the Brand(s), agencies, and Matrix teams to enable seamless execution of digital campaigns/tactics.
  • Collaborate with Brand leads on marketing campaigns, strategies, and tactics.
  • Support development of annual strategic and functional Marketing Plans.
  • Coordinate with internal teams and external agencies on the following activities:
    • Prioritization of campaigns and tactics.
    • Definition of campaign/tactic success (e.g., development of metrics plan).
    • Evaluation and optimization of brand tactics to achieve KPI's and brand objectives.
    • Maintain view of the competitive landscape to support Digital best practices.
    • Support innovation culture, developing innovative digital tactics and application of analytics.
    • Deliver creative briefs and other necessary required documentation to support the digital marketing program development.
    • Monitor, manage and provide regular updates on campaign/project development and financials.

Required Skills:
  • Consumer Health or Pharma experience in Therapeutics, (NOT medical device)
  • Must be Collaborative, Highly Motivated, Team Player, Strong Individual Contributor
  • Must be Open Minded VS Close-Minded/Highly Opinionated
  • Degree/Certification/Licensure 4-year bachelor's degree.
  • Minimum of 3+ years of experience and demonstrated responsibility in Digital Marketing, including marketing strategy, brand planning, multi-channel (digital and non-digital), marketing operations and campaign/tactic development and execution.
  • Website's development and knowledge of multi-screen/responsive web design.
  • CRM and email campaigns.
  • Digital display advertising development.
  • Search engine optimization.
  • Search engine marketing.
  • Social media campaign development & execution.
  • Agency, vendor, and project support team management.
  • Proven track record of coordinating and collaboration across multiple teams.
  • Ability to drive action or recalibration to meet business requirements.
  • Accomplished in planning, prioritizing, and organizing campaign development/execution.
  • Negotiation skills to build consensus, resolve conflicts and manage expectations.
  • Ability to effectively develop creative briefs and project requirement documents.
  • Experience and knowledge of the Legal/Medical/Regulatory review process.
  • Strong oral, written and interpersonal communication skills.
  • Experience working in the pharmaceutical or healthcare industry strongly preferred.
  • Ability to use software and systems independently (e.g., Microsoft Suite, Veeva Vault).

If this is a good fit for you and you will accept $64.29/hr w2 if you are offered this Role,

please email your updated resume as a word document to: Steve @ AlphaConsulting.com

Suscribir Reportar trabajo