Come join Guardian’s team of innovative and collaborative award-winning marketing professionals. If you're ready to challenge yourself with work that matters, then this is the place for you. We're committed to making employee benefits insurance simple to understand, choose and use – and we have a blast doing it! Is a culture where “We believe people count,” “We do the right thing,” “We courageously shape our future together,” and “We go above and beyond for the people we serve” important to you? If so, Guardian is seeking an experienced, results-focused, and energetic Web and SEO Marketing Manager to support the Guardian Well website, Retail SEO & funnel management and Dental provider recruitment (SEO & site experience).Web and SEO Marketing Manager you will be responsible for consulting on, supporting and executing on a comprehensive digital strategy that encompasses strategy for website experience and search engine optimization (SEO). Your role will be pivotal in driving the organization's online visibility through search, driving brand awareness, enhancing user experience to increase engagement and conversions, and achieving business objectives. This role requires strategic thinking in a fast-paced environment, business acumen, collaboration, prioritization, a passion for our customers, and commitment to diversity and inclusion.You are:
A web and technical SEO expert who thrives in a fast-paced, time-sensitive environment. You are well-organized and have a collaborative and flexible personality who adapts easily to change
Have experience auditing sites for functionality and consumer experience – including e-commerce experience
Understand the consumer experience from a full funnel perspective and have experience making recommendations, executing, and reporting on success
You understand the impact that SEO has on business results and can explain technical tactics to businesses leaders
Responsible for management of internal stakeholders, acting as an internal email consultant on best practices
Comfortable with subject matter experts, executives, and peers. You can collaborate across departments to transform conceptual thinking into executable insights and inform site optimization
Excellent at communication (written and verbal) and have strong executive presence
You have:
Bachelor’s degree
Minimum of 5 years of web and technical SEO experience.
Experience working with platforms required; specifically Google Search Console, Looker Studio, Google Analytics (GA4) and SEO Tools (e.g. Ahrefs, SEMrush, Moz) experience required
Knowledge of HTML, CSS, JS and site architecture, as well as the ability to audit e-commerce sites good to have
Experience with SalesForce Marketing Cloud good to have
Experience managing clients either internally or in an agency environment
Highly efficient team player, with the ability to also work independently in a fast-paced, fluid environment
High energy with the ability to juggle multiple priorities under pressure and tight deadlines in a fast paced, changing environment
Ability to think critically and make optimization decisions based on data analytics
Demonstrated understanding of web site optimization best practices
Skilled in marketing testing, data analysis, and reporting
Excellent verbal and written communication skills, with the ability to present technical and non-technical audiences
Demonstrated willingness to ‘roll up your sleeves’ to get things done
Experience working in MS Office (Excel, Word, PPT)
You will:
Support Guardian web properties and the SEO program to align to business goals and objectives and ensure our essential keywords are being found through SERP and are reaching page 1
Be a strategic partner in the development and execution of SEO strategies to improve organic search rankings and drive targeted traffic.
Conduct thorough keyword research, competitive analysis, and on-page optimization to boost website visibility and authority.
Monitor and report on SEO performance, providing data-driven insights to optimize strategies and achieve better results.
Align with the business on SEO goals and needs for Retail and Dental Network Recruitment
Work with agency partners
Work with the content teams on aligning the recommended SEO articles to their programs and campaigns and to ensure language is on brand
Produce and establish a reporting cadence so teams are aware of their programs
Review and pull together a comprehensive toolset which will allow us to measure, lookup, and report on important keywords and consumer needs that we can focus on
Website Digital Strategy and user experience:
Provide strategic planning and execution for digital campaigns on our websites – including e-commerce functionality on site, dental recruitment site experience & GuardianWell site experience – to reduce site abandonment and improve funnel management
Work with the creative team to create new features/functionality on web experiences are designed to reflect the brand identity and provide an exceptional user experience.
Work closely with product on enhancing website performance, navigation, and responsiveness.
Help connect and align the digital consumer journey across the various web properties within Guardian to ensure a consistent and seamless experience
Work with data and analytics on building reporting dashboards to help easily see page performance metric
Recommend web page optimizations to meet goals/objectives for page with utilization of data and best practices
Manage Segmentation/Personalization for campaigns on strategy, execution/monitoring and reporting on recommended next steps to the business
Location
The primary location for this position is Hudson Yards, NYC or Holmdel, NJ with a requirement for 2 days in the office each week.
Travel
10% Travel required for this position to attend quarterly in-person meetings at Hudson Yards in New York, NY
© Copyright 2024 The Guardian Life Insurance Company of America, New York, NYSalary Range$80,940.00 - $132,975.00The salary range reflected above is a good faith estimate of base pay for the primary location of the position. The salary for this position ultimately will be determined based on the education, experience, knowledge, and abilities of the successful candidate. In addition to salary, this role may also be eligible for annual, sales, or other incentive compensation.Our PromiseAt Guardian, you’ll have the support and flexibility to achieve your professional and personal goals. Through skill-building, leadership development and philanthropic opportunities, we provide opportunities to build communities and grow your career, surrounded by diverse colleagues with high ethical standards.Inspire Well-BeingAs part of Guardian’s Purpose – to inspire well-being – we are committed to offering contemporary, supportive, flexible, and inclusive benefits and resources to our colleagues.Health Care
Choice of [high deductible/copay] medical plans with prescription drugs, including coverage for fertility and transgender inclusive benefits
Dental plan
Vision plan
Health care accounts – flexible spending, health reimbursement, and health savings accounts
Critical illness insurance
Life and Disability Insurance
Company-paid Life and Disability insurance plus voluntary supplemental coverage
Accident insurance
Retirement and Financial
401(k) retirement plan with a company match, plus an annual age/service-based Company contribution and an annual profit-sharing contribution, if applicable
Complimentary 1:1 financial guidance with a licensed Fidelity representative
Time Off and Remote Work
Flexible work arrangements (part in-person/part remote)
Unlimited paid time off for most roles plus time off for volunteering, jury duty, voting, and bereavement
Personal holidays for colleagues to use in recognition of religious, cultural, or civic days
Paid parental leave and paid family and medical leave policies
Emotional Well-being and Work-Life
Emotional well-being, mental health, and work/life resources powered by Spring Health
Wellness programs, including fitness program and equipment reimbursement
Child, adult, and elder back-up care support through Bright Horizons
Adoption assistance
College planning
Tuition reimbursement
Student loan assistance
Commuter benefits in select metropolitan areas
Equity & InclusionOpportunities to build inclusive and meaningful connections through involvement in colleague-led affinity groups:
Employee Resource Groups:
Colleague Connection Committees
Community Involvement Committees
A culture that encourages colleagues to bring their authentic selves to work
Voluntary self-ID
Pronunciation and phonetic spelling of names
Benefits apply to full-time eligible employees. Interns are not eligible for most Company benefits.Equal Employment OpportunityGuardian is an equal opportunity employer. All qualified applicants will be considered for employment without regard to age, race, color, creed, religion, sex, affectional or sexual orientation, national origin, ancestry, marital status, disability, military or veteran status, or any other classification protected by applicable law.AccommodationsGuardian is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Guardian also provides reasonable accommodations to qualified job applicants (and employees) to accommodate the individual's known limitations related to pregnancy, childbirth, or related medical conditions, unless doing so would create an undue hardship. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact applicantaccommodation@glic.com .Current Guardian Colleagues: Please apply through the internal Jobs Hub in Workday.Every day, Guardian helps our 29 million customers realize their dreams through a range of insurance and financial products and services. Our Purpose, to inspire well-being, guides our dedication to the colleagues, consumers, and communities we serve. We know that people count, and we go above and beyond to prepare them for the life they want to live, focusing on their overall well-being — mind, body, and wallet. As one of the largest mutual insurance companies, we put our customers first. Behind every bright future is a GuardianTM. Learn more about Guardian at guardianlife.com .