VP, Head of Marketing, Australia New Zealand & South Pacific

Team Summary The Australia, New Zealand and South Pacific (AuNZSP) team are responsible for executing Visa's strategy in the countries that make up the AuNZSP cluster.  Our marketing team is responsible for Visa’s brand health and delivering best in class consumer, B2B and client marketing to drive business growth across AuNZSP. The role reports to the SVP Head of Marketing, Asia Pacific and the SVP, Group Country Manager, AuNZSP.   What a VP, Head of Marketing, AuNZSP does at Visa:  Develop marketing strategies for AuNZSP that support the achievement of business and brand objectives, focusing on key initiatives that are aligned to strategic initiatives, as agreed with Country, Regional, and Global Leadership.  Support Country Management in achievement of business priorities and revenue and growth targets. Manage the development, and timely on-forecast implementation of integrated marketing plans for AuNZSP, to support the agreed marketing strategies and achievement of business and brand objectives. Local management and activation of Visa's global sponsorship properties in line with terms and conditions of our global sponsorships and activation guidelines. Leadership and management of the AuNZSP marketing team, nurturing and developing talent, both within the marketing function and across the wider AuNZSP. Work across functions and establish influence and impact with global, regional, and local marketing teams. Management of the AuNZSP marketing budget, including coordination and management of clients' incentive budgets focused on marketing. Evaluation of marketing strategies and campaigns against agreed business and brand objectives, maximize return of investment from marketing activities through the optimization of marketing budget allocation by market, by activity and by media channel. Management of all marketing agency relationships across AuNZSP. Full compliance with global brand identity, audit and compliance requirements. Internal marketing support and informal consultancy to Visa clients on all aspects of payment and consumer marketing. Drive the strategic usage of client's incentives to develop joint-marketing campaigns to increase client's and Visa transactions.   Why this is important to Visa: Visa’s marketing team is integral to positioning Visa as a partner of choice to our clients – from big banks to merchants, fintechs, SMBs and government. Client marketing within AuNZSP requires intensive partner interactions, provision of high-quality insights and strategic conversations, with Heads of Marketing of Visa’s clients, who are amongst the largest issuers in Asia-Pacific.