Senior Email Marketing Specialist

Purpose of your roleWe're undergoing a transformative journey focusing on B2B growth and expanding revenues through launching a new SaaS platform and products for B2B clients globally so that their business thrives with better money movement and control.The role of Email Marketing Specialist focuses on designing, developing and implementing omnichannel campaigns and communications using Salesforce Marketing Cloud to drive activation, engagement, product adoption, and loyalty for B2B clients globally across the entire client lifecycle.In this hands-on role, you will be deeply involved in the day-to-day design and execution of our email and SMS marketing campaigns. This position requires a unique blend of technical expertise, creative skills, attention to detail, application of email best practice design, customer first thinking and marketing knowledge to design, develop and optimise campaigns and communications. You will be working as part of a collaborative and inclusive global team, who share your passion for email best practice, client engagement and leveraging Salesforce technologies.This is an initial 6 month contract.  What you doBuild & maintain the OFX suite of email & SMS message templates and email content modules in Salesforce Marketing Cloud to support go-to-market efficiency and consistency for transactional, marketing & other types of 1:1 communication. Draw on your ability to design emails with a user-centric approach, optimizing layout, content hierarchy, and interaction to drive engagement and conversionsPlan, build & execute 1:1 transactional communications (email and SMS messages) in Salesforce Marketing Cloud to support product experience journeys and other operations use-cases for existing OFX consumer and business customers globally. Plan, build & execute 1:1 marketing campaigns (email and SMS messages) in Salesforce Marketing Cloud that engage existing OFX consumer and business customers globally, ensuring the right customer receives the right message at the right time. Translate briefs from other marketing and OFX stakeholders into communications requirements and designs. Leverage internal and external events/triggers to tactically engage relevant customers and stimulate incremental revenue to OFX. Drive campaign engagement quality and deliver real business outcomes, creating reports, campaign insights and recommended developments/optimisations—always looking at how we can scale campaign performance and reach. Build relationships with key colleagues in Marketing, Product, Commercial, Legal, Compliance, and external partners to enable email marketing execution on time, on brand, and support long-term CRM data and customer engagement strategy. Keep abreast of new email and direct marketing best practices and new capabilities to ensure OFX is taking advantage of opportunities to improve the CRM program.