Bring your passion and feel the energy! Be a core member of the Dan Murphy’s marketing leadership team, leading & executing the My Dans loyalty marketing strategyBring your strong strategic and commercial skills to design and drive new growth initiatives for the Dan Murphy’s brandAs the Head of Marketing - Growth & New Propositions you will be a core member of the Dan Murphy’s marketing leadership team. You will be responsible for identifying and leading the strategic development of new growth opportunity areas for Dan Murphy’s that drive incremental value across distribution channels, categories, partnerships and loyalty.You will also lead the evolution and execution of the Dan Murphy’s loyalty marketing strategy, driving customer retention, lifetime value, and program differentiation through the My Dan’s program and/or other growth initiatives that drive loyalty. This role ensures seamless integration of new growth and loyalty initiatives across the customer journey, leverages data to optimise performance, and evolves the loyalty proposition to enhance engagement and share of wallet.By collaborating cross-functionally and aligning with group and brand business objectives, this role delivers innovative, customer-centric solutions to drive growth beyond the core, build brand differentiation for Dan Murphy’s and deliver on our vision of ‘drink better’. 
 Sounds good? Read on:
Here’s a snapshot of the responsibilities:Design, develop & execute the Dan Murphy’s loyalty marketing strategy with the purpose of increasing retention and customer lifetime value.In partnership with Group Loyalty, design and drive the next evolution of the My Dan’s loyalty program - to deliver against agreed business & brand objectives Collaborate with cross-functional teams to ensure seamless integration of new channel and loyalty initiatives across the customer journey. Continuously evolve the loyalty program proposition to grow member share of wallet and focus on strategic customer segments.Partner with Group Marketing, Technology and endeavourX to define the long term technology roadmap and product requirements for new growth channels and My Dans that will drive loyalty, differentiate the program and enhance the customer experience.Work in partnership with Endeavour Group Marketing Loyalty, 121 and Lifecycle team to ensure the new channel or the Dan Murphy’s loyalty strategy and comms requirements are understood and delivered against, leverage group capability and  to share and adopt best practice marketing capability.Track and improve the end to end member experience, ensuring a seamless onboarding journey and communication of member benefits across the Dans eco-system (online and instore).Utilise data analytics to measure program performance, identify trends, and optimise customer experiences.Conduct regular customer analysis to assess the long-term financial impact of loyalty initiatives.Oversee the management of the loyalty budget, ensuring efficient resource allocation and spend within allocated limits.Manage relationships with external agencies, negotiating contracts and reviewing performance where applicable. Lead and Inspire the broader marketing team by role modelling the Dan Murphy’s Values and Ways of Working.