Paid Social Manager - US

The Paid Social team is part of the Media LAB department and runs programmatic campaigns for ASOS globally, in order to deliver traffic, sales and new customers to ASOS in line with additional business goals and KPIs. Responsible for 5%-10% of total ASOS sales and new customers, the team runs full funnel activities across a number of channels including Facebook/Instagram, Snapchat, and other social platforms, and is responsible for the profitable spend and evaluation of a multi-million pound budget. Working closely with the Paid Social Lead and other business stakeholders, the Paid Social Manager will work to ensure best in class deployment of social media campaigns across different channels to reflect ASOS’s investment strategies across lower-funnel KPIs as well as playing a pivotal role in developing best practices for the evolving full funnel marketing vision across existing social platforms – Facebook, Instagram, Snapchat – and new platforms – TikTok, Pinterest, Twitch & beyond. This is a strategic execution and management role working across all ASOS markets and involving close collaboration with multiple business functions to ensure efficient and effective use of ASOS resources into paid media campaigns across the full funnel to ultimately drive profitable return on investment. The Details Work alongside internal Marketing teams to deliver exceptional channel performance against strategic business and commercial objectives across multiple markets, with the main focus to drive full-funnel acquisition, retention and lifecycle marketing across Paid SocialDevelop best practices to test and scale mid and upper funnel activities across a multitude of social channels (new & existing) to ensure effective communication of brand & proposition messaging Cross-channel planning of complex full funnel paid social campaigns to support business priorities across different business units and/or brands (potentially outside of paid social if working with multiple teams) Execution of robust media experiments aimed at driving incremental growth and scaling media investment, especially to solidify mid and upper funnel activities within our marketing mix Experiment with organic social boosting and work to establish it as a recurring activity to complement a full funnel paid social approachDevelopment and implementation of team processes aimed at improving efficiency and effectiveness of team outputExtensive cross-functional collaboration with other teams (internal & external) including creative, insight, trade, martech, brand, etc. Proactive management of external Paid Social platforms and tech partners to ensure effective service and deliverables in line with ASOS business goals and priorities