Managing Director, Creative Strategy

Our Managing Directors (MD) are key leaders that drive the success and shape of Sia as a firm. They play an integral role in Sales, Account Management & Client Delivery, and Governance reporting directly to Sia Experience. As a key driver in the sales of new business and origination of new revenue, MDs join our firm with an ability to leverage their rich network of connections that translate into new clients and sales for our firm. They also possess the ability to further that network to deepen existing relationships while cultivating new ones. ResponsibilitiesStrategy Leadership & Vision Setting Set and evolve the strategic vision for client work across brand, campaign, and content initiatives—ensuring strategies are rooted in audience insight, business context, and cultural relevance Identify what needs to happen to realize strategic goals, including the right people to involve, the key inputs to uncover, and the path from insight to action Translate evolving client needs, market dynamics, and audience behaviors into clear, actionable pivots that keep our work relevant and high-impactLead the development of integrated strategic narratives, guiding how brands show up across channels and how they connect with their audiences in meaningful ways Maintain a working knowledge of media strategy and channel performance to ensure strategic recommendations are actionable and media-smartAudience Strategy & Insight Development Own the audience strategy function—synthesizing research, cultural signals, brand truths, and business objectives into sharp, insight-driven direction Extract powerful audience insights and translate them into brand, campaign, and content opportunities Serve as the internal advocate for the audience, ensuring all work is anchored in how people think, feel, and behave across channels and moments Be able to evolve strategies based on performance and real-time learning, identifying when to pivot and how to refine based on what’s resonating Client Partnership & Delivery Lead day-to-day client engagements with a strategic lens, building trusted relationships across client organizations Ensure work is delivered with clarity, purpose, and cohesion—partnering with project management, creative, and other teams to drive excellence Mentor junior strategists and cross-functional team members, helping elevate thinking and strategic rigor across the board Connect the dots across brand, campaign, content, and media to create holistic, channel-aware strategies Thought Leadership & Business Contribution Contribute to Sia’s intellectual capital through thought leadership, frameworks, and internal tools that sharpen our thinking and reputation Represent the strategy discipline in new business conversations and firm-building initiatives; support proposal development with strategic insight and storytelling Manage a strategic book of business ($1.5M in revenue) and support organic and new revenue growth through strong client relationships and strategic visioning Practice & Firm Leadership Serve as a core member of the Sia Experience leadership team, contributing to practice direction, talent development, and overall culture Actively participate in recruitment, onboarding, mentorship, and the development of junior talent Collaborate with firm leadership and support teams to continuously evolve the Sia Experience offering and approach