Director of Social Media

The Director of Social Media will lead SoulCycle's organic social strategy into its next evolution, driving brand engagement and community growth across all platforms. This role demands a unique blend of leadership acumen and creative intuition - someone who can balance strategic vision with nimble execution, translate data insights into compelling content, and build high-performing teams. The ideal candidate lives at the intersection of fitness, wellness, and digital culture, with the proven ability to keep SoulCycle at the forefront of social innovation while maintaining the authentic voice our community loves.What You'll DoStrategy & InnovationArchitect and execute SoulCycle's comprehensive social media vision, driving brand advocacy, community engagement, and measurable business impact across platformsLead the identification and implementation of emerging social opportunities, from new platform features to monetization channels, while ensuring alignment with business objectivesPioneer innovative approaches to platform-specific content strategy, particularly across Instagram, TikTok, and emerging channelsDevelop and implement frameworks for rapid testing and optimization of new social initiatives and featuresContent Development & Creative DirectionSpearhead the development of breakthrough campaign concepts that elevate our social presence and authentically reflect our brand voiceDrive the evolution of our content strategy across platforms, from daily storytelling to major campaign momentsLead creative direction for all social-first content, ensuring quality and message consistencyDevelop innovative approaches to real-time content creation that capitalize on cultural momentsInfluencer & Creator CollaborationsDevelop and oversee a comprehensive creator strategy that amplifies brand reach while maintaining authenticityBuild and nurture relationships with key industry voices, identifying partners who align with our brand valuesCreate frameworks for measuring and optimizing creator partnerships across platformsStructure innovative partnership approaches that drive both engagement and business resultsCommunity Engagement & ManagementFoster deep community connections that strengthen brand loyalty and drive organic growth through innovative engagement strategiesDevelop and optimize UGC programs that amplify authentic voices from our community across platformsEstablish and maintain community guidelines that protect brand integrity while encouraging participationReporting & InsightsEstablish analytics frameworks that demonstrate social's impact on business objectivesLead competitive analysis and cultural trend monitoring to keep SoulCycle ahead of industry curvesTransform data insights into actionable strategies for improved content and community engagementDevelop executive-level reporting that clearly communicates social media's business impactTeam Leadership & CollaborationBuild and mentor a best-in-class social media team, developing clear in-house career paths and growth opportunitiesDrive collaboration with Marketing, Creative, PR, and Product teams to ensure cohesive campaign executionEstablish processes for efficient workflow and clear communication between all stakeholdersChampion social innovation and best practices across the organization