Analyst, Insights & Measurement – Content & Culture

NBCUniversal Advertising Sales & Partnerships is looking for an Analyst on the Insights & Measurement team that will work on the high priority content areas across the portfolio. This is an opportunity for qualified candidates to develop sales-driven research and analytical solutions for premium properties across NBCUniversal, from Spanish language and entertainment shows like La Casa de Los Famosos, SNL, and Real Housewives, to news brands like Today and CNBC.The Analyst will be responsible for the reporting and analysis of audience consumption and advertiser impact across linear, streaming, digital and social platforms. The Analyst will work with Insights & Measurement team members to position NBCU IP in a rapidly shifting media landscape. This role will also work with leadership on priority ad sales and marketing initiatives across the NBCU portfolio. Candidates should have a passion for understanding how and why consumers view content across platforms as well as a broader interest in marketing and media. Candidates should have experience using research and analytics to develop actionable, data-driven business insights.ResponsibilitiesSupport the Insights & Measurement Team by creating detailed analysis, reports, presentations, and marketing/sales deliverables across NBCUniversal Hispanic, Entertainment and News brands and properties.Utilize both syndicated and first-party research tools to effectively position NBCU IP across platforms (including Peacock) to internal and external stakeholders.Develop property and audience insights to support B2B marketing opportunitiesDemonstrate the benefits and advantages of advertiser investment in NBCU content via ad campaigns and sponsorshipsAnalyze competitive viewership, spending & marketing patternsCollaborate with various stakeholders both inside and outside Ad Sales & Partnerships, including Sales, Marketing, Creative Partnerships, and Program Research to develop holistic data-driven insights for NBCU and competitive programming