Director - New Business Development, Omdia

This role is based in our 240 Blackfriars office.Role Purpose: Lead go-to-market orchestration across Marketing, Sales Enablement, SDRs, and Account Executives to drive new logo acquisition and expand into new personas within existing enterprise accounts. Execute comprehensive strategies to systematically win new customers and penetrate untapped segments while building a high-performing, revenue-generating team.GTM Strategy & ExecutionDesign integrated go-to-market motions unifying demand generation, sales enablement, and field sales activitiesCreate coordinated plays for product launches, market expansion, and competitive displacementOwn complete new customer acquisition process from target identification through closing, focusing on $100K+ opportunitiesTeam LeadershipBuild and scale high-performing new business teams including SDRs, Account Executives, and Sales Enablement coordinatorsImplement player-coach model while developing team capabilities and structured career pathsDrive individual and team quota achievement through coaching and performance managementCross-Functional Collaboration & Market IntelligencePartner with Marketing, Sales Enablement, Product Management, and Customer Success teamsIdentify new persona segments and untapped market opportunities through competitive analysis and market researchCreate repeatable, scalable processes and playbooks for global implementationKey Deliverables:New logo acquisitions and market penetration growthHigh-performing teams with consistent quota attainmentOrchestrated GTM campaigns and qualified pipeline generationStrategic market intelligence and scalable acquisition processesSuccess Metrics:New logo acquisition targets and ACV growth achievementTeam quota attainment and pipeline quality metricsMarket penetration in technology vendor segmentsCross-functional GTM effectiveness and team development outcomesProcess scalability across global regions