Description We are currently on the lookout for an experienced Digital Marketing Strategist to manage digital advertising campaigns and enhance data tracking capabilities for our client. This role involves close collaboration with the marketing and product teams to optimize brand performance and customer experience across digital platforms.The ideal candidate will be analytical, and come from a software engineering background. They will also have skills in leveraging tools like Google Analytics and Meta Business Suite to gather and interpret data, driving campaign effectiveness.Location: Hybrid - St. Louis, MO 63105 (Onsite Tu-We-Th)Employment Type: Contract-to-Hire, 90 daysStart Date: January 20, 2025Hours per Week: 20 (Tues-Wed-Thurs onsite)Pay Rate: $37-$40/hrDress Code: Creative CasualKey Responsibilities:
Implement and optimize digital advertising campaigns across social and digital platforms.
Manage cookie, pixel, and tag placement for data tracking.
Conduct sales and lead tracking, retargeting, and campaign performance reporting.
Collaborate with internal teams, including Digital Manager and Behavioral Science Lead.
Prepare and present performance reports for staff and clients.
Use Google Analytics, Google Tag Manager, and Meta Business Suite for data-driven decision-making.
Requirements
Proven experience with paid media campaigns.
Expertise in pixel and tag tracking.
Strong knowledge of Google Analytics and Google Tag Manager.
Preferred: Background in software engineering.
Exceptional analytical skills with proficiency in Excel.
Excellent written communication and attention to detail.
Ability to work independently while aligning with team goals.
Resilient team player who thrives in a collaborative environment.
Innovation starts with people.®
Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .