eWorking Title: Market Development RepresentativeJob Class: Travel & Tourism RepresentativeAgency: Explore Minnesota
Job ID : 79597
Location : St. Paul
Telework Eligible : Yes, required to be in the St. Paul Office every Wednesday
Full/Part Time : Full-Time
Regular/Temporary : Unlimited
Who May Apply : Open to all qualified job seekers
Date Posted : 09/6/2024
Closing Date : 09/23/2024
Hiring Agency/Seniority Unit : Explore Minnesota / Explore MN Tourism - MAPE
Division/Unit : Explore Minnesota Tourism / Tourism-Destination Development
Work Shift/Work Hours : Day Shift
Days of Work : Monday - Friday
Travel Required : Yes, Approx. 25% in state, national, international
Salary Range: $27.84 - $40.82 / hourly; $58,129 - $85,232 / annually
Classified Status : Classified
Bargaining Unit/Union : 214 - MN Assoc of Professional Empl/MAPE
FLSA Status : Nonexempt
Designated in Connect 700 Program for Applicants with Disabilities (https://mn.gov/mmb/careers/diverse-workforce/people-with-disabilities/connect700/) : Yes
The work you'll do is more than just a job.At the State of Minnesota, employees play a critical role in developing policies, providing essential services, and working to improve the well-being and quality of life for all Minnesotans. The State of Minnesota is committed to equity and inclusion, and invests in employees by providing benefits, support resources, and training and development opportunities.This position exists to help coordinate Market Development projects across the agency that promote Destination Development. This position supports and executes strategic initiatives that expand Minnesota’s global presence in key market segments. Specifically, this position conducts a broad array of duties in support of Market Development programs; executes marketing and public relations campaigns; provides oversight of international media relations; cultivates and maintains partnerships; leads event and trade show coordination for the department; and assists with presentations, copywriting, research, and general representation of Explore Minnesota in public and industry-facing settings. This position will assist in the day-to-day management of projects with integration/collaboration between internal teams and divisions. The position will work with Market Development Manager and Deputy Director to implement targeted programs statewide, regionally, nationally, and globally to inspire consumers to consider Minnesota as a travel destination.Job duties include, but are not limited to:
Administer consumer and trade marketing and public relations campaigns for Explore Minnesota in international markets.
Provides oversight of international communications and media relations.
Cultivate and maintain global trade and Minnesota industry relationships.
Leads the organization and coordination of tourism-related events, workshops, and familiarization tours.
Minimum QualificationsTo be qualified and considered for this position, applicants must meet all of the minimum qualifications listed below. Ensure that your resume/application clearly describes your experience in the areas listed below and indicates the dates that include the month day and year for each job held.Only applicants whose resume/application clearly demonstrate fulfillment of each of these minimum qualifications will be considered for this position.
Two (2) years of professional experience in a tourism marketing and/or public relations, international marketing, or destination management or closely related field.
A Bachelor’s degree in, Tourism Marketing, Public Relation in international Marketing may substitute for one (1) year of professional experience.
Experience with media relations and earned media strategies.
Experience with written communications, press releases, agreements, contracts, reports and creating presentations.
Experience with Microsoft office including Word, Excel, PowerPoint, Outlook, and Teams.
Demonstrated experience of an understanding of the occupational principles of marketing, program administration, internal programs, and processes.
Ability to work independently, organize and conduct in-person and virtual meetings and presentations.
Ability to travel in-state and out of state including internationally as needed.
Ability to comply with all state policies and procedures to include contracting, RFPs, Purchase Orders, etc.
Preferred Qualifications
Knowledge of digital marketing tools and strategies
Knowledge of the Minnesota travel product is preferred.
Exhibits professionalism, fosters positive and effective working relationships, complies with applicable statutes, rules, regulations, and policies to effectively carry out the requirements of the position and the goals of the agency.
Experience with contracts and managing vendors for goods and services.
Strong analytical skills with the ability to interpret data and trends.
Our employees are dedicated to ensuring cultural responsiveness. Preferred candidates will have a variety of experiences working effectively with others from different backgrounds and cultures
Physical Requirements
Ability to travel domestically and internationally
Maintain a stationary position for long periods of time.
Ability to Communicate effectively with customers/stakeholders
Additional RequirementsThis position requires successful completion of the following:
Resumes of all applicants to this posting will be evaluated against the Minimum Qualifications stated above. If your skills match the required skills for this position, the department may contact you. Employee reference checks will be conducted on all finalists. This may include a review of documentation related to job performance and education. It includes contact with the applicant's current and/or former employers.
A Criminal Background Check will be conducted on all finalists for this position. A criminal conviction will not automatically remove you from consideration for employment.
When the position requires travel and the applicant drives a state owned or leased vehicle, a driver's license record check will be conducted.
Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).
AN EQUAL OPPORTUNITY EMPLOYERMinnesota State Colleges and Universities is an Equal Opportunity employer/educator committed to the principles of diversity. We prohibit discrimination against qualified individuals based on their race, sex, color, creed, religion, age, national origin, disability, protected veteran status, marital status, status with regard to public assistance, sexual orientation, gender identity, gender expression, or membership in a local commission as defined by law. As an affirmative action employer, we actively seek and encourage applications from women, minorities, persons with disabilities, and individuals with protected veteran status.Reasonable accommodations will be made to all qualified applicants with disabilities. If you are an individual with a disability who needs assistance or cannot access the online job application system, please contact the job information line at 651-259-3637 or email careers@state.mn.us . Please indicate what assistance is needed.